SOURCE: The Nielsen Company

July 14, 2008 13:27 ET

Nielsen Online Reports Topline U.S. Data for June 2008

NEW YORK, NY--(Marketwire - July 14, 2008) - Nielsen Online, a service of The Nielsen Company, reports June 2008 data for the Top Parent Companies/Divisions and Top Brands.

Table 1: Top 10 Parent Companies/Divisions for June 2008
(U.S., Home and Work)


                                 Unique         Time Per
                                Audience         Person
Parent                           (000)         (hh:mm:ss)
------                          -------         --------
1.  Google                      128,029          1:50:16
2.  Microsoft                   123,021          2:12:38
3.  Yahoo!                      113,439          3:07:47
4.  Time Warner (Division*)      99,494          3:23:24
5.  News Corp. Online            80,606          1:55:40
6.  InterActiveCorp              63,935          0:20:22
7.  eBay                         62,767          1:47:53
8.  Wikimedia Foundation         52,836          0:21:09
9.  Amazon                       52,060          0:28:03
10. Apple Computer               49,911          1:08:33

*Time Warner division excludes Turner Network’s audience.

Example: The data indicates that 49.9 million home and work Internet users visited at least one of the Apple Computer-owned sites or launched a Apple Computer-owned application during the month, and each person spent, on average, a total of 1 hour, 8 minutes and 33 seconds at one or more of their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Table 2: Top 10 Web Brands for June 2008 (U.S., Home and Work)

                                 Unique         Time Per
                                Audience         Person
Brand                            (000)         (hh:mm:ss)
-----                           -------         --------
1.  Google                      120,496          1:17:09
2.  Yahoo!                      113,187          3:06:57
3.  MSN/Windows Live             99,747          2:05:25
4.  Microsoft                    93,786          0:40:11
5.  AOL Media Network            91,167          3:35:11
6.  YouTube                      71,398          0:55:59
7.  Fox Interactive Media        70,039          2:04:36
8.  Wikipedia                    52,747          0:21:01
9.  eBay                         52,509          1:51:34
10. Apple                        49,911          1:08:33




Table 3: Average U.S. Internet Usage, Combined Home & Work,
Month of June 2008

                                   Home & Work,    Home & Work,    % Change
                                          June             May     from May
                                   -----------     -----------   ----------
Sessions/Visits per Person                  58              59         -1.7
Domains Visited per Person                 107             105          1.9
Web Pages per Person                     2,373           2,335          1.6
Duration of a Web Page Viewed          0:00:53         0:00:53         -1.1
PC Time per Person                    65:58:23        66:02:45         -0.1
Active Digital Media Universe      164 million   166.5 million         -1.5
Current Digital Media Universe
 Estimate                        223.1 million   222.3 million          0.4




Table 4: Active Audience Profile for June 2008 (U.S., Home and Work)



                Unique                Sessions   Average PC     Average Web
               Audience  Composition    per      Time Spent    Pages Viewed
Demographic     (000)       (%)        Month     per Month        Per Month
-----------     ------     ------      -----     ---------        ---------
Male            78,942      48.13         60      68:18:44            2,446
Female          85,075      51.87         56      63:48:09            2,306
 2  -  11       15,043       9.17         12      13:09:50              501
12  -  17       17,661      10.77         25      31:32:33            1,773
18  -  24       12,345       7.53         23      26:44:07            1,452
25  -  34       21,089      12.86         54      67:12:45            2,725
35  -  49       43,448      26.49         74      86:45:05            3,311
55+             37,346      22.77         77      81:09:53            2,186
65+             16,424      10.01         73      73:29:51            1,671

Example: The data indicates that of the 164 million users who were actively online during the month of June, 48.1 percent or 78.9 million were male. The average male spent a total of nearly 68 hours and 18 minutes online, logged 60 sessions and viewed 2,446 Web pages during the month.

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

Contact Information

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    Michelle McGiboney
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