SOURCE: The Nielsen Company

June 10, 2008 15:46 ET

Nielsen Online Reports Topline U.S. Data for May 2008

NEW YORK, NY--(Marketwire - June 10, 2008) - Nielsen Online, a service of The Nielsen Company, reports May 2008 data for the Top Sites by Parent Company and Top Brands.

Nielsen Online Top 10 Web Sites by Parent Company and Top 10 Web Sites by
Brand, May 2008

Table 1. Top 10 Parent Companies,
Combined Home & Work (U.S.)

                                 Unique         Time Per
                                Audience         Person
Parent                           (000)         (hh:mm:ss)
------                          -------         --------
1.  Google                      127,636          1:48:41
2.  Microsoft                   123,333          2:16:00
3.  Yahoo!                      115,605          3:13:23
4.  Time Warner                 107,778          3:24:16
5.  News Corp. Online            79,058          1:45:31
6.  eBay                         66,240          1:46:12
7.  InterActiveCorp              64,627          0:20:33
8.  Wikimedia Foundation         57,343          0:17:18
9.  Amazon                       55,365          0:27:45
10. New York Times Company       51,148          0:17:27



Table 2. Top 10 Brands,
Combined Home & Work (U.S.)

                                 Unique         Time Per
                                Audience         Person
Brand                            (000)         (hh:mm:ss)
-----                           -------         --------
1.  Google                      121,991          1:15:27
2.  Yahoo!                      114,661          3:13:38
3.  Microsoft                    97,663          0:44:04
4.  MSN/Windows Live             97,626          2:06:54
5.  AOL Media Network            89,736          3:37:37
6.  Fox Interactive Media        70,250          1:50:01
7.  YouTube                      69,329          0:55:51
8.  Wikipedia                    57,285          0:17:10
9.  eBay                         55,633          1:50:51
10. Apple                        50,531          1:06:02

Example: The data indicates that 51.1 million home and work Internet users visited at least one of the New York Times Company-owned sites or launched a New York Times Company-owned application during the month, and each person spent, on average, a total of 17 minutes and 27 seconds at one or more of their sites or applications.

A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Average U.S. Internet Usage, Combined Home & Work, Month of May 2008

                                   Home & Work,    Home & Work,    % Change
                                           May           April   from April
                                   -----------     -----------   ----------
Sessions/Visits per Person                  59              59          0.0
Domains Visited per Person                 105             104          1.0
Web Pages per Person                     2,335           2,361         -1.1
Duration of a Web Page Viewed          0:00:53         0:00:53         -0.5
PC Time per Person                    66:02:45        67:49:39         -2.6
Active Digital Media Universe    166.5 million   164.5 million          1.2
Current Digital Media Universe
 Estimate                        222.3 million   221.8 million          0.2

Data represents activity for the average Internet user at-home and at-work during the month.

Active U.S. Audience Profile, Combined Home & Work, Month of May 2008

                Unique                Sessions   Average PC     Average Web
               Audience  Composition    per      Time Spent    Pages Viewed
Demographic     (000)          (%)     Month     per Month        Per Month
-----------     ------     ------      -----     ---------        ---------
Male            79,672      47.86         61      68:49:26            2,442
Female          86,781      52.14         57      63:30:11            2,238
2 - 11          15,357       9.23         11      12:06:38              462
12 - 17         17,516      10.52         23      26:52:55            1,432
18  -  24       13,038       7.83         23      25:13:57            1,361
25  -  34       21,713      13.04         56      68:55:43            2,792
35  -  49       44,349      26.64         77      88:32:31            3,325
55+             37,200      22.35         78      82:19:03            2,178
65+             16,087       9.66         75      73:57:34            1,657

Data represents activity for the average Internet user among select demographic groups.

Example: The data indicates that of the 166.5 million users who were actively online during the month of May, 47.9 percent or 79.7 million were male. The average male spent a total of nearly 68 hours and 50 minutes online, logged 61 sessions and viewed 2,442 Web pages during the month.

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

Contact Information

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