SOURCE: The Nielsen Company

December 16, 2008 13:43 ET

Nielsen Online Reports Topline U.S. Data for November 2008

NEW YORK, NY--(Marketwire - December 16, 2008) - Nielsen Online, a service of The Nielsen Company, reports November 2008 data for the Top Parent Companies/Divisions and Top Brands.

Table 1: Top 10 Parent Companies/Divisions for November 2008
 (U.S., Home and Work)

                                            Unique Audience Time Per Person
Parent                                          (000)         (hh:mm:ss)
                                            --------------- ---------------
  1. Google                                         135,267         2:02:03
                                            --------------- ---------------
  2. Microsoft                                      126,027         2:25:02
                                            --------------- ---------------
  3. Yahoo!                                         119,142         3:16:44
                                            --------------- ---------------
  4. AOL LLC                                         86,308         3:43:45
                                            --------------- ---------------
  5. News Corp. Online                               82,388         1:36:50
                                            --------------- ---------------
  6. InterActiveCorp                                 66,767         0:16:26
                                            --------------- ---------------
  7. Amazon                                          65,550         0:27:33
                                            --------------- ---------------
  8. eBay                                            65,302         1:42:14
                                            --------------- ---------------
  9. Wikimedia Foundation                            58,917         0:18:37
                                            --------------- ---------------
  10. New York Times Company                         55,021         0:19:47
                                            --------------- ---------------
Source: Nielsen Online

Example: The data indicates that 55 million home and work Internet users visited at least one of the New York Times Company-owned sites or launched a New York Times-owned application during the month, and each person spent, on average, a total of 19 minutes and 47 seconds at one or more of their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Table 2: Top 10 Web Brands for November 2008 (U.S., Home and Work)

                                            Unique Audience Time Per Person
Brand                                           (000)         (hh:mm:ss)
                                            --------------- ---------------
  1. Google                                         127,656         1:23:40
                                            --------------- ---------------
  2. Yahoo!                                         117,656         3:17:36
                                            --------------- ---------------
  3. MSN/Windows Live                               104,090         2:13:19
                                            --------------- ---------------
  4. Microsoft                                       95,543         0:45:44
                                            --------------- ---------------
  5. AOL Media Network                               86,308         3:43:45
                                            --------------- ---------------
  6. YouTube                                         81,882         1:01:33
                                            --------------- ---------------
  7. Fox Interactive Media                           69,838         1:39:31
                                            --------------- ---------------
  8. Wikipedia                                       58,335         0:18:39
                                            --------------- ---------------
  9. Amazon                                          57,682         0:25:33
                                            --------------- ---------------
  10. eBay                                           55,438         1:43:41
                                            --------------- ---------------
Source: Nielsen Online



Table 3: Average U.S. Internet Usage, Combined Home & Work, Month of
 November 2008

Sessions/Visits per Person                                      57
                                                   ---------------
Domains Visited per Person                                     107
                                                   ---------------
Web Pages per Person                                         2,345
                                                   ---------------
Duration of a Web Page Viewed                              0:00:55
                                                   ---------------
PC Time per Person                                        66:58:56
                                                   ---------------
Active Digital Media Universe                          169,364,175
                                                   ---------------
Current Digital Media Universe Estimate                225,273,090
                                                   ---------------
Source: Nielsen Online



Table 4: Active Internet Audience Profile for November 2008
 (U.S., Home and Work)

                           Unique                               Average PC
                          Audience   Composition  Sessions per  Time Spent
Demographic                (000)         (%)         Month      per Month
                        ------------ ------------ ------------ ------------
Male                          82,007         48.4           60     69:13:49
                        ------------ ------------ ------------ ------------
Female                        87,358         51.6           54     64:52:24
                        ------------ ------------ ------------ ------------
  2  -  11                    16,494          9.7           11     13:18:00
                        ------------ ------------ ------------ ------------
 12  -  17                    18,132         10.7           22     27:20:57
                        ------------ ------------ ------------ ------------
 18  -  24                    12,588          7.4           25     30:21:05
                        ------------ ------------ ------------ ------------
 25  -  34                    21,393         12.6           56     66:46:50
                        ------------ ------------ ------------ ------------
 35  -  49                    45,315         26.8           73     90:04:01
                        ------------ ------------ ------------ ------------
 55+                          37,484         22.1           73     79:48:30
                        ------------ ------------ ------------ ------------
 65+                          16,338          9.7           69     72:02:13
                        ------------ ------------ ------------ ------------
Source: Nielsen Online

Example: The data indicates that of the 169 million users who were actively online during the month of November, 48.4 percent or 82 million were male. The average male spent a total of nearly 69 hours and 14 minutes on his PC and logged 60 sessions during the month.

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com. Also, visit our blog at www.nielsen-online.com/blog.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.

Editor's Note: Please source all data to Nielsen Online.

Contact Information

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    Suzy Bausch
    (415) 617-0181

    Michelle McGiboney
    (408) 941-2930

    pr.us@nielsen.com