Nike Bauer Hockey

Nike Bauer Hockey

August 13, 2007 11:00 ET


North Americans first to receive in-store composite stick customization and personalization centres

Attention: Assignment Editor, Sports Editor TORONTO, ONTARIO, NEWS RELEASE--(Marketwire - Aug. 13, 2007) - Nike Bauer Hockey announces the launch of Nike Bauer iD., the most advanced composite hockey stick customization and personalization tool in the industry, now available at select retail locations throughout Canada and the United States.

Nike Bauer iD. allows consumers to customize and personalize composite sticks to their specific needs. Using a state-of-the-art computer program featuring in-depth product information and 360-degree images, consumers can now choose from a wide variety of flexes, patterns, grips and shaft dimensions. They can also customize their stick with a range of colors, as well as several countries' flags and national colors. The range of choices can produce a total of 19,000 different stick design combinations.

"Nike Bauer iD. provides an opportunity for players to customize and personalize their Nike Bauer sticks, just like some of the most elite players do today," said Brad James, Product Line Manager, Nike Bauer Hockey. "A player can select from several performance-based options to tune a stick to their exact specifications. The ability to further personalize the stick with team or association colors and add a name and number to the stick provides a truly unique experience for the player."

The Nike Bauer iD. fit centre is a comprehensive customization station located inside select retail outlets in North America. Each fit centre features samples of Nike Bauer's customizable stick features. Nike Bauer iD. is currently available at 11 retail locations in Canada and 16 retail locations in the U.S.

A full list of participating retailers and a demo of Nike Bauer iD. are available at

Nike Bauer Hockey Inc. is one of the world's most recognized designers, marketers and manufacturers of ice hockey equipment. A subsidiary of Nike, Inc., its mission is to inspire athletes with innovative products, while continuing to invest in programs that will ensure the growth of hockey and related sports worldwide. IN: RETAIL, SPORTS

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