June 25, 2014 16:52 ET

Nike and Cardenas Marketing Network Help Chicago Youth Feel Like Neymar and Cristiano Ronaldo

CHICAGO, IL--(Marketwired - June 25, 2014) - Earlier this month, Nike launched the second part of its "Risk Everything" soccer campaign for 2014 with a film called "Winner Stays." The sensational film opens on a park with two teams of teenage boys challenging each other in a pick-up game where the rule is that the winner stays on. The competitive teenagers verbally challenge each other: "Guess I'm Cristiano Ronaldo then," says one, then the other gamely replies: "Yeah? Well I'm Neymar." Then the wonderful fantasy begins.

Young ordinary players magically turn into world-class superstars and start playing the game of their lives. [Watch the superbly entertaining Nike video here].

"We connect to players' passion for the game, whether it is the world's best in Brazil or players in the park or street," said Davide Grasso, Chief Marketing Officer for Nike. "'Winner Stays' taps into an experience that every young player around the world will recognize -- competition with friends and the idea of playing with your heroes or pretending to be them."

Cardenas Marketing Network is helping Nike bring the excitement of this stirring soccer fantasy into the very real streets and parks of the rugged city of Chicago. CMN, a leading experiential marketing agency, is organizing a series of 4v4 "Winner Stays" competitions in Grant Park to #RiskEverything against the city's finest.

Young Chicago soccer players and fans are invited to compete, #RiskEverything, and to imagine they are the superstars the world enjoyed watching in the highly entertaining and popular Nike video.

The competition is open to players ages 14 to 25 only.

Winners of the first two sessions will return to Grant Park on Thursday, June 26 for a "Winner Stays" playoff to crown the city champion of Chicago.

"We are thrilled to work with Nike to activate this exciting grassroots event and bring the 'Winner Stays' campaign right here to the streets of Chicago. The local youth soccer community is really enjoying it and getting into the spirit of the great event taking place in Brazil," said Jedd Davis, Senior Project Manager at Cardenas Marketing Network.

The 4v4 tournament is being staged in conjunction with Nike partner, U.S. Soccer, to add entertainment and excitement to the well attended Grant Park soccer viewing parties presented by the U.S. Soccer Federation.

The tournament has been a great success with dozens of local Chicago youth happily and competitively engaging in the action. This is their chance to compete for local soccer glory and to dream about one day becoming a world class star like Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gonzalo Higuaín, Eden Hazard, Andrea Pirlo, Gerard Piqué, Andrés Iniesta, Mario Götze, Thiago Silva, Thibaut Courtois, Tim Howard, or David Luiz.

Chicago U.S. Soccer World Cup Viewing Party Schedule and Locations (times CT):

  • June 16: USA vs. Ghana (5 p.m.): Arvey Field; near Columbus Drive and Roosevelt Road intersection in Grant Park
  • June 22: USA vs. Portugal (5 p.m.): Arvey Field; near Columbus Drive and Roosevelt Road intersection in Grant Park

About Cardenas Marketing Network: Cardenas Marketing Network is a multicultural experiential marketing agency that connects consumers and brands through their passion points of music, sports and cultural culture. The award-winning agency has been recognized by Event Marketer's Top Agency "It List," Chief Marketer's "Promo 100" and Crain's Chicago Business "Fast 50" among others for its service to such clients as Anheuser-Busch InBev, Diageo, Johnson & Johnson, H&R Block and Sherwin-Williams. For more information please visit:

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