February 15, 2006 18:04 ET

Nike Teams With Rihanna & Celebrity Director/Choreographer, Jamie King, for Music Video Featuring "Nike Rockstar Workout"

Unique Interactive Music Video Allows Viewers to Learn "Nike Rockstar Workout" Dance Moves Online; Class Available at 24 Hour Fitness Locations Nationally

LOS ANGELES, CA -- (MARKET WIRE) -- February 15, 2006 --Today Nike unveils its new women's fitness dance collection along with a music video featuring Def Jam artist, Rihanna, and celebrity director/choreographer, Jamie King, performing moves from the "Nike Rockstar Workout -- Hip Hop by Jamie King." The interactive music video at features Rihanna's latest single, "SOS," and allows viewers to pause the video to pull up a screen with King teaching dance moves from the video.

The hour-long, high-energy cardio class, "Nike Rockstar Workout -- Hip Hop," will be available at 24 Hour Fitness locations throughout the country beginning February 16, 2006.

Nike's dance inspired footwear and apparel collection is designed for the quick, high-energy moves of a dance workout and is worn by Rihanna and her dancers throughout the music video. The pieces are comfortable, stylish and allow for optimal performance in the studio during routines like the Nike Rockstar Workout.

"Nike knows that sport goes beyond the traditional courts and playing fields. Women's fitness has focused on the athleticism of dance with new product and workout content for the past year," said Darcy Winslow, General Manager of Women's Fitness. "This Spring, we continue to innovate in fitness dance with Nike's unique collaboration with music artist, Rihanna, and celebrity director/choreographer, Jamie King, by creating a music video featuring 'Nike Rockstar Workout' dance moves and product."

The "Nike Rockstar Workout -- Hip Hop" is the fourth in a series of dance-based workouts created the past year for Nike by MTV and Emmy Award nominated celebrity director/choreographer, Jamie King. King has collaborated with some of the country's top artists including Madonna, Jennifer Lopez, Britney Spears, Prince, Christina Aguilera, Mariah Carey, Ricky Martin, Janet Jackson, Pink and Shakira.

"Dance is my passion so I'm thrilled that Nike continues to embrace dance as a fitness trend with its latest collection and the 'Nike Rockstar Workout -- Hip Hop,'" said Jamie King, acclaimed director/choreographer. "Collaborating on Rihanna's music video to include 'Nike Rockstar Workout -- Hip Hop' moves, truly makes this workout 'rockstar.'"

Rihanna released her latest single, "SOS" early for the creation of the "Nike Rockstar Workout -- Hip Hop" music video on

"Making a music video is hard work, but lots of fun, just like the 'Nike Rockstar Workout -- Hip Hop,'" said Rihanna. "Working with Nike and Jamie King on my 'SOS' music video was great, and I love that my fans can learn my dance moves at"

In addition to learning "Nike Rockstar Workout" dance moves at, fitness enthusiasts can also take the workout class at 24 Hour Fitness locations nationally.

"Offering the 'Nike Rockstar Workout -- Hip Hop' at 24 Hour Fitness allows us to continue to bring innovative programming to our members," said Donna Meyer, 24 Hour Fitness corporate director of Group Exercise. "This class gives participants a great workout and the unique opportunity to learn music video-worthy moves from Jamie King and Rihanna."

About Nike

Nike, Inc., based in Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, which designs, markets, and distributes fine dress and casual shoes and accessories; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 350 clubs across 16 different states and four countries in Asia. Founded in 1983 as a one-club operation by Chairman and CEO Mark S. Mastrov, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. Supporting the communities it serves, 24 Hour Fitness sponsors many charitable events and organizations including the 2004 - 2008 U.S. Olympic Teams and the Magic Johnson, Andre Agassi and Lance Armstrong Foundations. Please call 1-800-204-2400 or visit for more information and to find the location nearest you.

About Jamie King

Emmy Award and MTV Award-nominated director/choreographer Jamie King, host of MTV's "The Grind" and Fox's "Dance Fever," is one of the most innovative artists working in the entertainment industry today. The director of Madonna's acclaimed Re-invention Tour, the highest-grossing concert tour of 2004, King has worked with an impressive array of artists including Prince, Pink, Christina Aguilera, Ricky Martin, Britney Spears, Shakira, Elton John, George Michael and Michael Jackson and is regarded a master at creating sensational musical and dance performances.

About Rihanna

Mixing island rhythms with R & B soul, 17-year-old Barbados-born singer Rihanna possesses a powerful voice that quickly earned her a contract with Def Jam Records. Her first single "Pon de Replay" was the most downloaded song of 2005 and several of her infectious dance tracks are prominently featured in the new "Nike Rockstar Workout -- Hip Hop." Rihanna's single "SOS" is featured in the "Nike Rockstar Workout" music video. Rihanna will release a new studio album, "A Girl Like Me," April 2006.

Powered by NewsWire One

To view entire electronic release go to:

Contact Information

  • Contact:
    Nike Media Relations
    Phone: (212)367-4447
    E-Mail: Email Contact