SOURCE: Business Review USA

USA Business Magazine

November 10, 2010 14:24 ET

Nike's Director of Stakeholder Mobilization Speaks on the Democratization of Innovation and Its Closed-Loop Strategy for Sustainable Business in November's Issue of Business Review USA

SAN DIEGO, CA--(Marketwire - November 10, 2010) - Business Review USA , the top digital media source for American business news, speaks to Sarah Severn, Director of Stakeholder Mobilization, Sustainable Business and Innovation for Nike. She speaks on the company's Sustainable Business and Innovation thought process and what the company is doing to reduce their carbon footprint.

The October cover story discusses how Nike's increased interest on Sustainable Business and Innovation (SB&I) has been seamlessly integrated across the company's business strategies to provide greater returns to the company's business, communities, contract factory workers, consumers and the planet as a whole.

"With our closed loop innovation model, we look at the way things are produced and make them with the intention of bringing them back, or recycling them, to reuse the raw materials for future products in some capacity," Severn says. "You could build products to be biodegradable for future compost, but we believe our products still have value after they've been used and would rather take them back for future use."

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Business Review USA is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout the United States. Business Review USA is the territory-dedicated arm of the White Digital Media Group. Through its digital magazine, online website, daily news and weekly e-newsletter, Business Review USA helps executives stay up-to-date with the most fundamental operational issues in demanding and ever more competitive global business sectors.

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