SOURCE: nimbit, inc.

October 04, 2007 09:00 ET

nimbit Extends Music Commerce Platform to Facebook.com Network

Brings Leading Distribution and Marketing Tools for Independent Artists to #2 Social Networking Site

FRAMINGHAM, MA--(Marketwire - October 4, 2007) - nimbit, inc., a leading direct-to-fan marketing and distribution platform for independent bands and record labels, announces the immediate availability of its Online Merch Table (OMT) suite for artists through a presence on the Facebook social networking site.

The nimbit OMT is a first-of-a-kind web 'widget' that can be easily placed on a variety of websites, blogs, and social networking sites. It allows the artists to sell CDs, MP3s, and tickets from a single online storefront. Fans can make purchases, sign up to mailing lists and read tour and bio information on the artist. Even more, fans can place the widget on their own sites and profiles for greater artist exposure and fan loyalty.

By making the nimbit OMT available for use on the Facebook network, artists now have even greater access to a growing community of fans. Earlier this year Facebook opened up its platform to 3rd party developers wanting to utilize and distribute their own complementary applications. With this release, any Facebook user can now place an artist's OMT on their Facebook page.

According to nimbit CEO, Patrick Faucher, "We see the Facebook network as an ideal platform for artists to sell product and engage fans in promoting and distributing their music. We've already seen great success with artists maintaining their OMT on both their official website and their MySpace page. The Online Merch Table is perfectly built to take advantage of the Facebook networking features and leverage the fan-to-fan relationships that already exist."

Key nimbit OMT features include:

--  Artists can sell their entire catalog of music and merchandise
    including MP3s, CDs, t-shirts and tickets wherever their fans are on the
    Internet
--  One checkout enables easy purchases for fans and easy customer
    tracking for artists and their teams
--  Musicians retain all customer info by selling directly to fans
--  Artists can build their fanbase and street teams through store sharing
    & central fan signup
--  Dynamic calendar and bio updates broadcast to all OMT widget
    placements throughout the Internet
--  The OMT widget can be easily embedded into virtually any website, blog
    or social networking site
    

Additional nimbit benefits:

--  No upfront fees
--  Central Fulfillment - nimbit warehouses, processes, ships and
    downloads.
--  The industry's highest financial payout to artists of 80% or more of
    every sale.
    

About nimbit

nimbit, inc. is a leading provider of direct-to-fan solutions that empower artists, and their teams, to build strong, sustainable, businesses. Founded by industry professionals, our mission is to simplify the "business of music" so artists can concentrate on what they do best -- creating music and connecting with fans. nimbit's Online Merch Table (nimbitOMT™) gives indie artists, managers and labels the ability to easily sell, market, and monetize their music, products, and brand everywhere on the web. For more information, please go to www.nimbit.com.

About Facebook

Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people's lives and half of the users return daily. Facebook is a privately held company and is headquartered in Palo Alto, Calif.

Contact Information

  • For media inquiries:
    Scott Feldman
    Marketing
    nimbit, inc.
    508.663.4247
    Email Contact