SOURCE: nimbit, inc.

October 07, 2008 07:00 ET

Nimbit Integrates Redemption Card Program With Storefront Network on MySpace, Facebook, and Artist Websites

FRAMINGHAM, MA--(Marketwire - October 7, 2008) - Nimbit Inc., the leading direct-to-fan commerce platform for the music industry, today announced nimbitCards™, an integrated redemption program for distributing music through its broad network of online storefronts. The program provides a powerful tool for building artist brands by driving fans to redeem encoded cards for product directly through the artist storefront on their website and social networking pages.

Artists and labels can sell nimbitCards™ at shows and retail outlets or give them away as a promotional tool. The cards are then redeemed for music via the artist's nimbitOMT™ or nimbitSkin™ store on their official website, MySpace page, or other profile pages. By integrating a download card program into the artist storefront, fans can take instant delivery or purchase additional products, including digital and physical music, merchandise and tickets. Also, unlike iTunes, eMusic and other e-Tailers, the Nimbit platform passes all customer information along to the artist or label.

According to company president and product guru Phil Antoniades, "We looked into other redemption solutions and felt that the experience should provide a direct connection to the artist and their entire catalog of products. The goal here is for the entire process to reinforce the artist brand, turning even the casual fan into a patron for future remarketing. The response from our beta launch has been extremely positive and now we're working on some very cool, creative ways to incorporate redemption code programs into various physical and digital marketing campaigns."

The company is offering nimbitCards™ in a variety of formats which distribute redemption codes along with the artist's artwork and messaging. Each nimbitCard™ program can be custom configured to direct fans to a specific storefront URL and each campaign is tracked by detailed reports. In addition to accepting nimbitCards™, the Nimbit storefront platform accepts all major credit cards as well as PayPal.

About Nimbit

Nimbit, Inc. is the leading direct-to-fan sales and marketing platform for the music industry. Founded by industry veterans, our mission is to enable artists and music companies to collaborate and prosper. Nimbit powers the brands of thousands of artists and labels with the ability to effectively market and sell their music, products, and brand everywhere on the web. For more information, please go to www.nimbit.com.

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