SOURCE: nimbit, inc.

Nimbit, Inc.

September 08, 2009 09:31 ET

Nimbit Launches MyStore™ for Facebook: Delivering First Direct-to-Fan Social Commerce Platform for the Music Industry

Nimbit/Facebook Combination Provides Complete Solution for Direct-to-Fan Monetization and Viral Marketing, Powering New Model for Entire Music Industry

BOSTON, MA--(Marketwire - September 8, 2009) - Nimbit (, the leader in Direct-to-Fan music marketing and commerce, today launched Nimbit MyStore™ for Facebook, the first Direct-to-Fan social commerce solution that provides musicians, managers, and labels with the ability to easily market and sell their music, merchandise and eTickets directly within their Facebook communities.

"Nimbit MyStore for Facebook merges the best that social networking has to offer with Nimbit's Direct-to-Fan music business platform used by thousands of artists," said Patrick Faucher, Nimbit's Chief Artist Advocate and CEO. "We've integrated deeply into the social fabric of Facebook so artists can market and sell to their fans in a completely natural and seamless way."

Until now, artist communities on Facebook allowed for fan interaction only, without direct commerce capability. Fans wishing to purchase from an artist would be re-directed from Facebook to a third-party site such as iTunes, and artists would have no way to control the sale or track who bought and what they bought. With Nimbit MyStore for Facebook, fans never leave the artist's Facebook Page to purchase an item, enabling the artist to retain higher profit margins, maintain knowledge of what each fan buys, and maintain complete control over the artist's brand.

Nimbit MyStore for Facebook Features and Benefits:

--  Sell products directly on Facebook through a single shopping cart,
    accepting all credit cards and PayPal (Directly On Artists' Profiles
    and Artist Fan Pages)
      --  Digital tracks and albums
      --  CDs and DVDs
      --  T-shirts, posters, other merchandise
      --  eTickets, download cards, and more

--  Connect and Engage with Fans Online
      --  Fan interaction with Nimbit MyStore (comment, recommend, play,
          share, buy) is immediately shared with that fan's social network
      --  Post and promote new releases, shows and tours
      --  Conduct pre-sale promotions
      --  Create targeted promotions and custom packages based on fan
          buying behaviors

--  Easy to Install and Use
      --  Installs in minutes (see 1 minute video tutorial at

      --  Integrates seamlessly into Facebook for a known user experience

--  A Complete, Powerful Music Business Platform
      --  Complete digital content and catalog management, and distribution
      --  Complete physical warehousing, on-demand inventory management,
          and fulfillment
      --  Any changes to your content or catalog is instantly updated on
      --  Robust analytics to understand sales data and trends (who, what,
          when, where, and more), giving artists the ability to tailor
          personalized promotions to fan groups, plan tours in areas of
          strong support, and more

Direct-to-Fan Social Commerce

"What Nimbit has done is huge," said Dave Kusek, Vice President Berklee College of Music and co-author of 'The Future of Music: Manifesto for the Digital Music Revolution.' "Direct-to-Fan Marketing is the new model for the music industry and Nimbit MyStore provides a powerful way for independent artists and labels to leverage Facebook to their advantage. Nice!"

Nimbit MyStore for Facebook drives true viral social commerce. Fans naturally become immersed in promoting and marketing the music, merchandise and tickets of their favorite artists -- unleashing a radically new viral commerce dynamic. Every fan interaction with Nimbit MyStore (comment, recommend, play, share, buy) is immediately shared with that fan's social network -- extending the artist's market reach exponentially.

Going beyond first-generation fan networking tools such as iLike, or music discovery sites such as MySpace or Spotify, the Nimbit/Facebook combination provides a complete solution for direct-to-fan monetization and viral marketing entirely within Facebook -- powering a new model for the entire music industry.

The New Ideal Vehicle to Release New Albums

With Nimbit MyStore for Facebook, artists have a powerful new launch platform. Artists can promote pre-release versions of new albums to their existing Facebook fan base, and then enlist them as a "virtual street team" to generate buzz and viral interest around the new release -- guaranteeing rapid and substantial sales. All sales through Nimbit MyStore on Facebook are tracked in real-time, and also are reported to SoundScan.

"People don't spend three hours a day watching their iTunes application window," said Nimbit co-founder Phil Antoniades. "This is game changing -- the power of friends watching other friends shop and purchase provides a new level of viral recommendation to a connected, like-minded network."

300 Artists Launch Live Stores

At launch, more than 300 artists across a wide spectrum of genres are live with Nimbit MyStore on Facebook: from rising stars such as Chase Coy ( and Bang Camero ( to legendary acts such as The Alan Parsons Project ( and Tom Rush ( These artists are actively selling their music and merchandise directly to their Facebook fans from their Nimbit MyStores.

"Nimbit has really done a fantastic job with Nimbit MyStore for Facebook," said Dan Beach of Studio 8H. "We've set it up for my client, Tom Rush, and expect to add it to other client Facebook pages as well. This is by far the best application of its type I've seen. I heartily recommend it and am sure it will play an important part in online visibility and sales for the music community."

Pricing & Availability

Nimbit MyStore for Facebook is now available at no cost. Nimbit offers a simple revenue share model that allows artists to get started easily and retain high margins. To learn more, or to set up an account and establish a Nimbit MyStore for Facebook, visit

About Nimbit

Founded in 2004 by industry professionals and web pioneers, Nimbit, Inc. is the leading Direct-to-Fan marketing and commerce platform for the music industry. Nimbit powers the brands and businesses of thousands of successful artists by giving them the ability to easily market and sell their music and products (digital and physical) directly to fans, wherever they are (web, gigs, social networking sites, etc.). A complete online solution for fan engagement and monetization, Nimbit ensures musicians' long-term sustainability and success by fostering strong, interactive, lifelong, and profitable fan relationships.

For more information, go to

Nimbit, the Nimbit logo, Powered by Nimbit, Nimbit Direct-to-Fan, and Nimbit MyStore are trademarks of Nimbit, Inc. All other company and product names may be trademarks of their respective owners.

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