SOURCE: Nimblefish

December 19, 2007 14:59 ET

Nimblefish Technologies Automates the "Trusted Expert" Experience With Advisor™

New Product Makes Shopping for Big Purchases Easier, More Confident

SAN FRANCISCO, CA--(Marketwire - December 19, 2007) - Next year as consumers engage in their holiday shopping for those big ticket items like new cars, high-definition plasma screens or family vacations, they'll be able to shorten the process and still be confident they made the right decision. This week, Nimblefish Technologies, Inc., the leading provider of automated marketing engines for Fortune 500 companies, announced Advisor™, the newest addition to its suite of marketing software solutions that deliver relevant messages to consumers in the throes of considered purchase decision-making. At its core, Nimblefish Advisor™ enables companies to provide expert guidance on pricier items that consumers typically research fully before buying -- by delivering a "trusted advisor" experience on demand.

"It's no secret to companies that consumers do their research online at places other than marketers' sites. They have a host of online resources from consumer review sites like Trip Advisor to expert sites such as Edmunds to guide them to the best purchase decision for their needs -- whether it's a vacation or a car," said Ed Dilworth, CEO of Nimblefish. "The challenge for marketers is how to have a voice in this process. Advisor™ provides a way for companies to play a role in online customer research and sit along side these other resources."

Automating the Trusted Advisor Experience

A trusted advisor asks relevant questions to make sure he or she understands the customer's needs, and then helps the customer narrow down the options to arrive at the best decision. Nimblefish Advisor™ automates this same experience by enabling companies to guide their customers through the research phase of the considered purchase decision using rich media technologies such as variable video. After the consumer has answered a series of inquiries as to their specific needs and preferences, a relevant video is assembled on the fly based on the set of responses, delivering options that meet his or her specific criteria. For example, someone looking for a vacation destination would answer questions about the number and ages of travel companions, special interests and activities, and length of stay. The video assembled might include destination options with packaged tours suited to teenage children, for 7-10 days at family-friendly resorts. To view a demo of Nimblefish Advisor, go to

"Video as an online tool has a huge impact on consumers in terms of bringing the experience to life. Once you make it relevant to them, they can see themselves in the driver's seat or on the beach of a fabulous resort. As a result, any number of companies across a variety of industries can benefit from Advisor, moving their customers quickly through the buying process and at the same time, building brand loyalty as a result of the positive customer experience," adds Dilworth.

Nimblefish works with a cross section of brands that leverage its marketing solutions platform to engage customers in order to close the sale, from AT&T to Marriott Vacation Club to Lowe's Home Improvement.

Online Reviews, Recommendations Impact Purchases

An October 2007, study conducted by comScore with The Kelsey Group is the most recent to corroborate findings about the significant impact that online reviews and recommendations have on consumers' purchase decisions. The comScore study found that one of four online users said they use online reviews prior to paying for a service delivered offline by restaurants, hotels, travel, legal, medical, automotive and home-based services. Over 75 percent of review users across every category said that the review had a significant influence on their purchase decision, with travel being the highest at 87 percent. (Source: comScore Inc./The Kelsey Group, November 2007.)

About Nimblefish Technologies

Founded in 1999, Nimblefish is the world's premier provider of automated marketing engines for Fortune 500 companies. From variable video to personalized websites to email and other web direct marketing tools, Nimblefish allows companies to engage in an ongoing dialogue with their best prospects. Nimblefish's comprehensive marketing engine suite enables large organizations to deliver relevant communications automatically to customers at key stages of the considered purchase process to significantly increase sales and enhance the customer brand experience. Nimblefish is based in San Francisco and its clients include AT&T, Lowe's and Pinnacle Entertainment among others.

Contact Information

  • Contact:
    Vickie Welch
    Right Brain Marketing
    Ph (530) 550-9314
    Email Contact