SOURCE: Nine By Blue

October 02, 2012 09:00 ET

Nine By Blue Launches Blueprint Search Analytics

Business Intelligence Tool Turns Search and Web Analytics Data Into a Successful Web Strategy

SEATTLE, WA--(Marketwire - Oct 2, 2012) - From the creator of Google Webmaster Central comes an enterprise software suite that helps organizations gain more customers through search engines such as Google and Bing. Blueprint Search Analytics, launching today by Nine By Blue at Search Marketing Expo in New York, fits SEO and web analytics data together like pieces of a puzzle so you can see the complete picture.

"Blueprint gives any organization with an online presence the ability to quickly and easily see what's working, what's not, and what to fix first," said Vanessa Fox, who founded Nine By Blue ( five years ago to help organizations understand how to better engage their audiences through search engines. "Historically, search engine data has been shared piecemeal, leaving marketers and technologists to draw their own conclusions from the various parts. You can become paralyzed by data overload or spend valuable time and resources on what catches your attention, even if it's not what's important. Blueprint brings the data together for a sum greater than those parts, along with an action plan that the entire organization can understand and get behind."

Google Senior Developer Programs Engineer Maile Ohye, a member of the Webmaster Central team for more than six years, noted, "I've always been impressed with Vanessa's ability to quickly explain concepts, uncover insights from data, and support her recommendations with facts. With her new software, it looks like she is successfully making her SEO strategy and methodology available to every site owner."

Blueprint Search Analytics is different from competitors because rather than give you even more data to try to figure out, it makes sense of the data you already have. It is based on solid search engine optimization fundamentals, and is designed by someone with real experience, who not only worked in Google search, but who wrote explanations to site owners about how Google search works. You'll find no speculation, reverse engineering of search engine algorithms, or SEO voodoo here.

"Since our company's founding, our most important partnership has been with Nine By Blue," said Matt Heist, CEO of High Gear Media, a digital publisher of leading automotive sites such as "Their approach focuses on long term value rather than shortcuts. What problems do the site's audiences need to solve? Does the underlying site architecture enable search engines to easily crawl and index the site? The team's help has been invaluable for our team to grow our business. Turning their approach into software that anyone can tap into is a win-win."

Blueprint features three components:

  • Query analytics make sense of the thousands of keywords that bring traffic to a site and can zero in on the reasons behind traffic drops
  • Search engine analytics show you how search engines see your site by analyzing server logs and alerting you to issues before they cause traffic problems
  • Technical diagnostics score your site against a technical checklist and provide prioritized recommendations from your developers

Barbara Antonio, VP of Engineering for AllRecipes, the world's largest digital food brand, says, "Blueprint offers easily consumable and highly configurable options for getting at your most important SEO metrics quickly. With these new tools, we are able to spend more time on SEO analysis and strategy and less time gathering metrics. Blueprint is an invaluable resource to AllRecipes for optimizing our keywords and assuring technical SEO best practices."

About Nine By Blue

Nine By Blue is the search marketing firm founded by SEO luminary Vanessa Fox. As creator of Google Webmaster Central and author of Marketing in the Age of Google, Fox has spoken to companies all over the world, including Disney, eBay, Microsoft, and Yahoo, as well as to organizations such as the National Press Club, the National Institutes of Health, and the Smithsonian. Nine By Blue has worked with clients such as Microsoft, Expedia, BankRate, AllRecipes, and IGN to harness the power of search for greater customer understanding and engagement. Blueprint is Nine By Blue's signature business intelligence product that transforms SEO and web analytics data into insight and action.

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