SOURCE: Prospectiv


December 16, 2010 13:08 ET

Ninety-One Percent of Consumers Find This Year's Holiday Sales and Deals Better Than, or at Least as Good as, Last Year's, According to Eversave's "Last Minute Holiday Shopping Quick Poll"

35 Percent Surveyed Haven't Started Holiday Shopping Yet and 18 Percent Have Just Started, Pointing to Merchant Opportunities for Last Minute Holiday Sales and Deal Promotions

WAKEFIELD, MA--(Marketwire - December 16, 2010) - The holiday shopping rush is in full swing and consumers who have yet to complete their shopping are hungry for last minute sales and deals. These are some of the top findings of Eversave's 2010 Last Minute Holiday Shopping Quick Poll conducted online between December 9 and December 14. Prospectiv is owner and operator of, the second-biggest couponing website in America.

2010 holiday sales and deals versus 2009

Asked to compare this year's holiday sales and deals with last year, 48 percent of consumers surveyed reported "slightly better" to "much better" sales this year and 43 percent said that sales are "about the same." Only 9 percent said that last year's sales were better than this year. 

Holiday shopping procrastinators hungry for deals 

How far along are consumers in their holiday shopping? As of the Eversave Quick Poll closing date of December 14th, 35 percent surveyed said that hadn't yet started their holiday shopping and 18 percent had just started. Close to an equal number of consumers are resting easy during these last days of the holiday shopping season -- 32 percent said they are almost done and 15 percent reported that they had completed their holiday shopping. 

"We're down to the final days of the holiday shopping season and fifty-three percent surveyed either haven't started or are in the early stages, so there are still lots of opportunities for merchants to drive sales and bring in new customers with last minute holiday promotions," said Jere Doyle, President and CEO of Prospectiv. "Daily deal promotions can be a great way to get the attention of last minute shoppers as well as those shoppers hungry for deals immediately following the holidays. We conducted another survey in November finding that 88 percent of consumers planned to use or would consider using daily deal sites for holiday shopping."

(Eversave's November survey also found that 91 percent of the nearly 400 consumers polled said that they would personally appreciate receiving a voucher from a daily deal site as a gift. More details and findings from this related survey can be found by visiting

Asked to self identify their holiday shopping style, 46 percent said they are "seasonal shoppers," 39 percent identified themselves as "last minute shoppers" and 16 percent put themselves in the "early bird" category. 

Who shops the day before Christmas? More people than you think!

Consumers responding to Eversave's survey also shared their holiday shopping habits, including how far down to the wire they'll go when purchasing holiday gifts. Fifty-two percent surveyed said they have purchased a holiday gift as late as the day before Christmas, 13 percent have bought gifts on Christmas day and 18 percent surveyed brazenly admitted purchasing belated gifts after Christmas.

When asked about the hardest people to buy for on their holiday shopping list, consumers shared the following:

Immediate family   43%
Relatives/extended family   28%
In-laws   12%
Friends   11%
Co-workers   7%

For more details about the survey, contact Tom Francoeur at, or by phone at 781-404-2405. 

Prospectiv is the owner of the second-biggest couponing website in America, Eversave offers local daily deals called "Saves" which offer great deals on fun things to do in and around cities including restaurants, spas, activities and more. Eversave launched local deals in Boston in May of 2010, and in less than nine months has taken the number three slot in daily deal site web traffic.

Eversave's local deals are currently available in Atlanta, GA; Austin, TX; Baltimore, MD; Boston, MA; Columbus, OH; Indianapolis, IN; Orlando, FL; Philadelphia, PA; Providence, RI; San Antonio, TX; Tampa, FL, and Washington D.C. Consumers anywhere in the U.S. can also enjoy Eversave's national daily deals from online merchants.

About Prospectiv
Prospectiv is an online performance marketing pioneer with an expertise in connecting women to brands. With trusted experience and proven success in consumer acquisition, Prospectiv helps create true brand engagement that results in qualified marketing leads for advertisers and incremental revenue streams for Web publishers. The company offers a suite of innovative products and advanced proprietary technology that are customizable, flexible, measurable and analytical to help achieve campaign goals. The company works with the world's leading brands from Fortune 1000 companies such as Procter & Gamble, Pfizer, Disney, as well as local merchants and leading Web publishers that include Publishers Clearing House, IAC and WhitePages. Founded in 1999, Prospectiv is privately-held and is based in Wakefield, MA. For more information, please visit

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