SOURCE: Ning

Ning

September 10, 2009 11:58 ET

Ning Apps Bring Unparalleled Choice and Customization to Today's 1.5 Million Ning Networks Around the Globe

Ning Apps Extends the Power of the Ning Platform to Further Empower Creators and Members of Ning Networks to Engage Around Their Interests and Passions With More Than 90 New Apps From Leading Third-Party Developers

PALO ALTO, CA--(Marketwire - September 10, 2009) - Today, Ning, (www.ning.com), the social platform for interests and passions online, launched Ning Apps, bringing more than 90 new, rich features to the 1.5 million Ning Networks and 33 million registered users currently on the Ning Platform.

Ning Apps empower Ning Network Creators with a greater set of choices over the functionality of their Ning Network and ways they can increase engagement by their members. Now, with a single click, a Ning Network Creator can add a new Ning App and make it available to all of the members of that Ning Network in an instant. This means that with one small action, a Network Creator can make a Ning App available to 100, 1,000 or 1 million people simultaneously.

Today, more than 90 Ning Apps, give Ning Networks new functionality to sell merchandise or tickets; promote social giving and non-profit donations; facilitate member connections via video chat, mobile video streaming, shared workspaces, news stories and links; in the pursuit of that Ning Network's unique interest, passion or topic. For a complete list of Ning Apps, please visit: http://about.ning.com/ningapps.

"This is only the beginning -- people are looking for more ways to express themselves and organize around their interests and passions online and Ning Apps further extends the power of the Ning Platform as a way to facilitate that creativity," said Jason Rosenthal, senior vice president of business operations at Ning. "Each interest, passion and topic across today's 1.5 million Ning Networks requires just the right combination of features to realize its full potential."

Ning Apps is based on the OpenSocial standard, a set of common APIs for building social applications across the Web. Ning's innovative OpenSocial extensions enable Ning Network Creators to make Ning Apps available to all of their members automatically at once, inheriting the visual style and membership of the Ning Network. Prospective Ning App developers can find Ning App resources, including API documentation, sample code, and discussion forums at http://developer.ning.com.

"The OpenSocial community is committed to making the Web more social and the Ning Platform takes an innovative approach to making interests and passions as social online," said David Glazer, OpenSocial Foundation Board member and Director of Engineering at Google. "Ning Apps are a great opportunity for OpenSocial developers because installing an app on one Ning Network enables it for hundreds or thousands of new users."

Here are some examples of how Ning Networks can use Ning Apps to engage their unique audience in a relevant and effective way.

For Artist, Musician or Entertainment Ning Networks
-- Sellit online store to sell merchandise
-- Ticketmaster or LiveNation to sell event tickets
-- Qik to stream mobile video or Ustream.tv to live video chat from an
   event

For Activist and Non-Profit Ning Networks
-- Social Giving by Pinc to support fundraising efforts
-- BlogTalkRadio to host live radio shows
-- Marketplace Classifieds to allow people to post and search local ads
   for more volunteers and resources
-- PollDaddy to rapidly gauge members level of involvement
-- Huddle to share workspaces and collateral
-- Tungle.me to schedule meetings and mobilize members
-- WordPress to display blog posts

For Sports Fan or Extreme Athlete Ning Networks
-- NewsShare to share highlights and stories
-- Emote to share real time reactions to games and players

About Ning

Ning is the social platform for the world's interests and passions online. Based in Palo Alto, Calif., Ning offers an easy-to-use service that allows people to join and create Ning Networks. With more than 1.5 million Ning Networks created and 33 million registered users, millions of people every day are coming together across Ning to explore and express their interests, discover new passions, and meet new people around shared pursuits. Ning was founded in October 2004 by Gina Bianchini and Marc Andreessen. The company is privately held. For more information visit www.ning.com