SOURCE: Ning

Ning

November 10, 2010 13:00 ET

Ning Selects Janrain to Create Effortless Ways to Connect With New Social Sign-In Integration

PALO ALTO, CA--(Marketwire - November 10, 2010) -  Ning, the world's largest platform for creating custom social websites, today announced they have selected  Janrain, provider of the leading user management platform for the social web, providing Ning Creators the ability to add social login and invite friends features to their members with Janrain Engage. This new integration allows visitors to seamlessly login to Ning social websites using their existing accounts with major identity providers and social networks, including Facebook, Google, Yahoo! and more.

The inclusion of the Janrain solution removes the need for the initial registration process and Ning login creation. Instead, visitors can become members of the social websites on Ning using their existing social credentials and invite their own connections to join as well.

"Janrain has enabled Ning to remove a friction point for users, increasing the opportunity for Ning Creators to widen the base of their most active members which in return lifts the quality of site traffic," said Jason Rosenthal, CEO of Ning. "This new integration is an essential building block of the Ning platform experience, making the authentication process seamless for our user base."

With Janrain Engage, Ning Creators can gather richer and more accurate profile data on their users. By leveraging these powerful insights, they can increase the relevancy of the site experience and drive the right social conversations to inspire action.

"The Ning platform will extend the Janrain solution to the hundreds of thousands of passionate communities that span a diverse range of industries from entertainment and music, to politics and non-profits," said Larry Drebes, CEO of Janrain. "Offering social login to allow users to take their existing social identities with them across the Web will help increase engagement with users and meet the growing consumer expectation for sites to be more social in nature." 

"The Janrain integration encourages prospective members to sign up for my site, as much of the leg work involved in joining a social network is done for them," said Patrick Chappelle, Ning Creator of KingdomzX.net. "I can appreciate a site that offers me options to login; nothing says welcome more than that."

Janrain joins a rapidly growing list of Ning Everywhere partnerships and integrations including Groupon, Mobile Roadie, CafePress, Constant Contact, AppMakr and many more.

About Ning
Ning is the leading online platform for the world's organizers, marketers, activists, and influencers to create social experiences that inspire action. For brands of all shapes and sizes, Ning makes it easy to build custom and powerful social websites. Ning spans categories including politics, entertainment, consumer brands, small business, non-profits, education and more, connecting over 74 million people around the globe with the topics they are passionate about. Palo Alto, Calif.-based Ning was co-founded in October 2004 by Chairman Marc Andreessen and is privately held. For more information, visit www.ning.com.

About Janrain
Janrain helps organizations succeed on the social web with its user management platform. A key component of the platform is Janrain Engage, an enterprise-class, software as a service (SaaS) solution to enable a website to expedite the registration and login processes with a user's social network account, import user profile information and address books, and make it easy for a user to publish website activity back to multiple social networks. Organizations enjoy higher registration rates, increased brand awareness and qualified referral traffic. The end-user benefits from a faster login and a more customized online experience. Janrain Engage supports 17 identity providers and social networks including, Facebook, Google, Twitter, Yahoo! and PayPal. Janrain customers include industry leaders such as Universal Music Group, MTV, Kodak, NPR, Tribune Interactive, Sears and Citysearch. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082, or visit www.janrain.com.

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