SOURCE: NIS Holdings Corp.

NIS Holdings Corp.

May 10, 2011 08:00 ET

NIS Holdings Corp. Unveils Brand and Brand Campaign of Card Program

NEW YORK, NY--(Marketwire - May 10, 2011) - NIS HOLDINGS CORP. (OTCQB: NISC), unveiled today its new Brand "EARN IQ" and announced "REWARD YOURSELF," the theme of its new brand positioning. Supported by the company's advertising agency, digital marketing agency and PR, the brand will be publicized to the New York Metropolitan area on the first week of July, supported by various events around the city. The new brand reflects the unique role NIS Holdings has in helping consumers increase their buying power by thousands of dollars a year, while simultaneously helping businesses realize opportunities to achieve their goals.

"We see the great opportunities for our member businesses, and our ability to help them realize those opportunities will define our success," said Vassiliki Anagnostou, Secretary of the Board and Director of NIS Holdings. "EARN IQ -- REWARD YOURSELF" articulates a powerful value proposition that acknowledges our unique ability to anticipate customer needs, to develop products and services that meet those needs and then to deliver like no other cash back loyalty card in the country."

"EARN IQ -- REWARD YOURSELF" was the natural choice of our brand and reflects how our company will drive what we do today," said Chris Kiltsikis, President of the Board of NIS Holdings. "It speaks to all of our businesses and capabilities and how we are positioned to serve our customers today and into the future."

Launching the Campaign

NIS Holdings will support its brand positioning through an integrated marketing campaign, which includes a mix of local, radio, print, online and outdoor advertising. The initial series of ads will premiere in the first week of July 2011. The first drive of the brand will be through online campaigns, enforced by press and print. Starting September the campaign will include outdoor advertising.

In the coming weeks, NIS Holdings will introduce additional information on our strategy and select services that will run in prominent publications.

Bringing EARN IQ to Life

To celebrate the new brand, NIS Holdings will be hosting events at member establishments throughout the city in July and August of 2011, providing cards to guests with a pre-loaded dollar amount good at any member business within the network. NIS Holdings is still evaluating prospects to take the role of celebrity spokesperson of the brand. We will be communicating new developments in upcoming press releases.

About NIS Holdings Corporation

NIS Holdings Corp. is registered in Reno, Nevada and headquartered in New York City. The Company specializes in the acquisition of firms in profitable markets with high-potential and capable of achieving sustainable growth.

NIS Holdings is a public company trading on the OTCQB under the symbol NISC.

About Alpha Dynamic Group

Alpha Dynamic Group, a subsidiary of NIS Holdings, has conceived a unique added-value loyalty card plan that reaps exceptional benefits for every participant in the process. The Alpha Dynamic Group's Payback Cash Card program will provide the infrastructure and client services support necessary for retailers eager to retain and attract new customers.

This document was produced by and the opinions expressed are those of NIS Holdings Corp. as of the date of writing and are subject to change without obligation to update. It has been prepared solely for information purposes and for the use of the recipient. It does not constitute an offer or an invitation by or on behalf of NIS Holdings Corp. to any person to buy or sell any security. Any reference to past performance is not a guide to future performance. The information and analysis contained in this publication has been compiled or arrived at from sources believed to be reliable but NIS Holdings Corp. does not make any representation as to their accuracy or completeness and does not accept liability for any loss arising from the use hereof.

This release may contain forward-looking statements, including, without limitation, statements containing the words "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," "could," "stands to," and "continues," as well as similar expressions. Such forward-looking statements may involve known and unknown risks, uncertainties and other factors which might cause the actual results, financial condition, performance or achievements of NIS Holdings Corp., or industry results, to be materially different from any historic or future results, financial conditions, performance or achievements expressed or implied by such forward-looking statements. Given these uncertainties, the reader is advised not to place any undue reliance on such forward-looking statements. These forward-looking statements speak only as of the date of publication of this document. NIS Holdings Corp. expressly disclaims any obligation to update any such forward-looking statements in this document to reflect any change in its expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based, unless required by law or regulation.

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