SOURCE: NIS Holdings Corp.

May 12, 2011 08:42 ET

NIS Holdings Provides Further Details for the Previous Announcements on the"EARN-IQ Reward Yourself" Program

NIS Holdings (OTC: NISC), Further to the Announcements of Its New Business Model, Provides Additional Details in Regard to the "Earn-IQ Reward Yourself Program"

NEW YORK, NY--(Marketwire - May 12, 2011) - NIS HOLDINGS CORP. (OTCQB: NISC) -- The retail market is heavily saturated with an abundance of loyalty programs making it difficult for small or medium-sized businesses to gain a foothold.

NIS Holdings Corp's wholly owned subsidiary Alpha Dynamic Group Inc. has documented that 86% of American shoppers use some form of store card or discount card while participating in more than 14 loyalty and rewards programs, and have been known to switch from one card to the other to gain an advantage.

For the small or medium-sized businesses struggling to serve these shoppers, Alpha Dynamic Group has conceived a unique added-value loyalty card plan that reaps exceptional benefits for every participant in the process.

EARN IQ Cash Back Cards (by Alpha Dynamic Group)
Participating Merchants offer the earn IQ Card when a Customer is ready to pay for a purchase, explaining that members of the plan are eligible for a discount up to 30% in the form of cash back on their card. The discount is for the current and future purchases at this business and hundreds/thousands of other businesses participating in the earn IQ Card program.

* The Customer's advantage: the discount up to 30% is placed immediately on their Card. The Customer can promptly use the dollars (the discount) on his Card at the very next Merchant member of the program, the very same day. This and all future purchases at this business and hundreds/thousands of others within the earn IQ Program.

* The Merchant's advantage: increased cash flow rather than discounting the sale and never seeing the cash in the register. By offering discounts to all earn IQ card members, the Merchant builds traffic to his store or website. At the end of each month, all Merchants will receive a percentage of the total of the discounts in cash. In addition, the Alpha Dynamic Group's system will track the use of all Memberships initiating from each Merchant's place of business and a small percentage of the total combined usage on those cards each month will be credited to that Merchant's account; reconciling with Alpha Dynamic reaps even more benefits.

* Alpha Dynamic advantage: the Company receives a percentage fee on each transaction.

* Electronic Accounting

Members & Merchants can access their Accounts online at anytime to check activity in real-time
Alpha Dynamic Group, Inc. will provide this innovative card technology for small businesses to launch or improve a customer loyalty program. The earn IQ Cash Card will act as a cash rewards card, allowing consumers to purchase items through a member retailer at a discount. These discounted purchases will be electronically stored on the card, allowing each customer to earn cash back to their card at participating Merchants. The Alpha Dynamic earn IQ Cash Card program will provide the infrastructure and client services support necessary for retailers eager to retain and attract new customers.

The Company will initially launch the earn IQ Cash Card in small to medium-sized retailers in New York, New Jersey, and Connecticut (The Tri-state, Metropolitan area) followed by select states nationwide.

About NIS Holdings Corporation
NIS Holdings Corp. is registered in Reno, Nevada and headquartered in New York City. The Company specializes in the acquisition of firms in profitable markets with high-potential and capable of achieving sustainable growth.

http://nisholdings.com

NIS Holdings is a public company trading on the OTC under the symbol NISC.

About Alpha Dynamic Group
Alpha Dynamic Group, a subsidiary of NIS Holdings, has conceived a unique added-value loyalty card plan that reaps exceptional benefits for every participant in the process. The Alpha Dynamic Group's Payback Cash Card program will provide the infrastructure and client services support necessary for retailers eager to retain and attract new customers.

www.alpha-dynamic.net

This document was produced by and the opinions expressed are those of NIS Holdings Corp. as of the date of writing and are subject to change without obligation to update. It has been prepared solely for information purposes and for the use of the recipient. It does not constitute an offer or an invitation by or on behalf of NIS Holdings Corp. to any person to buy or sell any security. Any reference to past performance is not a guide to future performance. The information and analysis contained in this publication have been compiled or arrived at from sources believed to be reliable but NIS Holdings Corp. does not make any representation as to their accuracy or completeness and does not accept liability for any loss arising from the use hereof.

This release may contain forward-looking statements, including, without limitation, statements containing the words "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," "could," "stands to," and "continues," as well as similar expressions. Such forward- looking statements may involve known and unknown risks, uncertainties and other factors which might cause the actual results, financial condition, performance or achievements of NIS Holdings Corp., or industry results, to be materially different from any historic or future results, financial conditions, performance or achievements expressed or implied by such forward-looking statements. Given these uncertainties, the reader is advised not to place any undue reliance on such forward-looking statements. These forward-looking statements speak only as of the date of publication of this document. NIS Holdings Corp.expressly disclaims any obligation to update any such forward-looking statements in this document to reflect any change in its expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based, unless required by law or regulation.

Contact Information

  • For further information in this release please contact:
    Ms. Vasiliki Anagnostou
    NIS Holdings, Corp.
    tel.: 212-6881007
    fax: 212-6882705
    e-mail: vanagnostou@nisholdings.com