Nissan Canada Inc.
March 18, 2009 09:01 ET
Nissan Canada Mobilizing the Country's Creative Thinkers Through Social Media
Calls for Entries for Auditions to Drive Away in One of 50 Nissan cubes
TORONTO, ONTARIO--(Marketwire - March 18, 2009) -
Editors Note: There is a photo associated with this Press Release.
Nissan Canada Inc. has launched 'Hypercube', a unique social media campaign to promote its all new cube(R) vehicle. Hypercube celebrates, recognizes and rewards 'social creativity' in Canada. The company behind the newest example of modern mobility is offering an online stage for 500 creative thinkers and talented individuals from across the country to demonstrate their social creativity and audition for a chance at driving away in one of 50 new cubes.
Creative thinkers across Canada can get on stage with other talented individuals at hypercube.ca and engage with the Nissan cube community on Twitter @thehypercube or Facebook.
"In the spirit of creative thinking, we are taking a new approach to launching the cube that is exclusive to the Canadian market. Rather than relying on traditional advertising models, our entire campaign is being built around social media to engage with the creative class across Canada, whose members personify the cube brand," says Jeff Parent, VP Sales and Marketing of Nissan Canada. "We will be rewarding original thinkers who are fuelling our spirit with a new car that epitomizes originality."
The call for entries is open to anyone who considers themselves creative, hip, interesting or unique, including musicians, DJs, dancers, programmers, designers, bloggers, podcasters, poets, writers, storytellers and artists.
The concept of 'social creativity' comes from Tony Chapman, a passionate promoter of creativity in Canada and CEO of Capital C, Nissan's creative partner in the Hypercube campaign.
"I think the only way individuals can stand out in this crowded world is through the 'socialization of creativity' - putting their self expression, passion and creative soul out there to be evaluated, commented on and ultimately appreciated," says Chapman. "It's what Johnny Carson did for comics and Ed Sullivan did for musicians in the heyday of television, and it's what Nissan will be doing through social media for today's Net Generation. It's where brands as exciting as the cube should play the role of curator, facilitator and multiplier of the collective imagination of Canada."
Call for Entries:
Entrants must register on the Hypercube website at hypercube.ca. They will also complete a survey, expressing why they should be selected to audition. Entrants are also encouraged to interact with the Hypercube community on Twitter at www.twitter.com/thehypercube.
Survey entries will be scored and a maximum of 1,000 entrants will be selected as initial finalists.
The top 500 scoring finalists from amongst this group will be selected to audition. During the auditions, finalists express themselves through an online 'canvas' that illustrates their talents, skills and characteristics.
A panel of independent judges (with input from online peer voting) will select 50 creative thinkers from across Canada to receive a 2009 Nissan cube. Auditions will be evaluated based on the following equally weighted criteria: (a) Uniqueness, (b) Creativity, (c) Personality, (d) Enthusiasm, (e) Survey Responses, (f) Peer Voting.
The call for entries will close on April 8, 2009 at 12:01pm ET.
Survey entries will be scored during the week of April 8, 2009.
Auditions begin on April 15, 2009.
Auditions must be completed by May 15, 2009.
Judging will begin on or about May 20, 2009.
Recipients of the 2009 Nissan cube will be announced by mid-June 2009.
Just the Facts
- Nissan Canada launches 'Hypercube', a unique social media campaign to promote its all new cube(R)
- The launch provides an online stage for 500 creative thinkers across Canada to demonstrate their social creativity and audition for a chance at driving away in one of 50 new cubes
- Call for entries is open to anyone who considers themselves creative, hip, interesting or unique
- Entrants must register on the Hypercube website hypercube.ca and complete a survey
- Entrants are encouraged to interact with the Hypercube community on Twitter and Facebook
- Survey entries will be scored and a maximum of 1,000 entrants will be selected as initial finalists
- The top 500 scoring finalists will be selected to audition
- During the auditions, finalists will be given an opportunity to express themselves through an online 'canvas' that illustrates their talents, skills and characteristics
- A panel of independent judges will select 50 creative thinkers from across Canada
- Auditions will be evaluated based on the following equally weighted criteria: (a) Uniqueness, (b) Creativity, (c) Personality, (d) Enthusiasm, (e) Survey Responses, (f) Peer Voting.
Hypercube Web Site: http://hypercube.ca
Nissan cube Social Media News Release (English): http://budurl.com/ENcube
Nissan cube Social Media News Release (French): http://budurl.com/FRcube
Nissan Cube home page (English): http://www.nissan.ca/vehicles/ms/cube/en/#/en/home/
Nissan Cube home page (French): http://www.nissan.ca/vehicles/ms/cube/fr/#/fr/home/
Audition FAQ (English): http://www.hypercube.ca/en/faq.html
Audition FAQ (French): http://www.hypercube.ca/fr/faq.html
Competition Rules (English): http://www.hypercube.ca/en/rules_and_regs.html
Competition Rules (French): http://www.hypercube.ca/fr/rules_and_regs.html
Latest review of the all new Nissan Cube: http://www.wheels.ca/reviews/article/518014
About Nissan Canada Inc.
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 150 independent Nissan dealerships and 29 Infiniti retailers across Canada. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information about Nissan in Canada and the complete line of Nissan and Infiniti vehicles can be found online at www.nissan.ca and www.infiniti.ca.
To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20090317-cube800.jpg