SOURCE: Nissan North America, Inc.

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September 01, 2016 08:56 ET

Nissan Diehard Fan App Ready for College Football 2016

NASHVILLE, TN--(Marketwired - September 01, 2016) -

  • Face paint app offers new designs, 3-D animated cheers, and a public "Fan Gallery"
  • Michigan State, Notre Dame, San Diego State and University of Hawaii now included
  • Sweepstakes opportunity for a chance to win a customized Nissan TITAN wrapped in your team's colors

College sports fans today can download Nissan's updated Diehard Fan App to virtually paint their game face using a smartphone or tablet (iOS and select Android devices).

The augmented reality app combines a time-tested fan tradition of face painting in team colors, with innovative technology, to deliver an immersive digital experience sure to excite sports fans. Each face paint was hand painted on human models by a world-champion face painter, and then digitally re-mastered to produce the most realistic look possible.

"Updates to Nissan's Diehard Fan mobile app brings even more excitement this fall as college sports swing into action," said Jeremy Tucker, vice president, Marketing Communications & Media at Nissan North America. "This is just one way to unleash your team colors anywhere, anytime, and engage with Nissan and our College 100 Sponsorship of men's and women's college sports programs throughout the U.S."

Michigan State, Notre Dame, San Diego State and University of Hawaii are added to the list of colleges on the app, which now also features new face-paint designs and a 3-D animated cheer feature. Fans can browse team-specific cheers by swiping up or down, selecting one, and watching it appear. Besides sharing via social media, users can also upload their Diehard Fan pictures and videos to a public "Fan Gallery" housed within the app. This new features allows fans to browse other photos, and support their favorite team with like-spirited fans from across the country.

Nissan is also launching a new sweepstakes to kick-off to college football season. Take a turn at virtually customizing a Nissan TITAN for a chance to win that custom-wrapped truck in your team's colors (official rules are here).

Visit DieHardFan.com to enter the sweepstakes or find links to download the app for free from the App Store or Google Play.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.

About Nissan Motor Co.

Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

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