SOURCE: Nissan Canada

Nissan Canada

October 25, 2017 12:52 ET

Nissan sings with debut of 'Canto' at 2017 Tokyo Motor Show

'The sound of Nissan Intelligent Mobility' adds to the excitement of electrified Nissan vehicles

TOKYO, JAPAN--(Marketwired - October 25, 2017) - Not only did Nissan debut a new concept vehicle at the 2017 Tokyo Motor Show -- it also surprised the crowd with the introduction of "Canto," the future sound of Nissan's electrified vehicles.

"An important element of Nissan Intelligent Mobility is how the vehicle integrates with society, and a crucial component of that is sound," said Daniele Schillaci, executive vice president for global marketing and sales, zero-emission vehicles and the battery business. "'Canto' has been developed to help with pedestrian safety, as well as to provide a distinct Nissan sound -- one that is energizing and confident, authentic to our brand and representing our unique position in the electrified marketplace."

"Canto" is derived from Latin for "I sing." The sound varies in tone and pitch depending on whether the vehicle is accelerating, decelerating or backing up. The sound is activated at speeds of up to 20 to 30 kph, depending on marketplace requirements.

Nissan created "Canto" with the goal of developing an alert sound as the priority. However, it is also designed to enrich the aural environment of the typical city street with a distinct Nissan flair. The level of the sound will be clearly audible, without being overly disturbing to pedestrians, residents and passengers.

Nissan has been a pioneer in the vehicle sound arena since 2010, with its "Approaching Vehicle Sound for Pedestrians" system.

Nissan Intelligent Mobility is the company's approach to changing how cars are powered, driven and integrated with society.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.NissanUSA.com and www.INFINITIUSA.com, or visit the U.S. media sites NissanNews.com and INFINITINews.com.

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world's largest automotive partnership, with combined annual sales of almost 10 million units a year.

For more information about our products, services and commitment to sustainable mobility, visit
nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

About Nissan Canada Inc.
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. NCI directly employs 306 full-time staff across offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC). There are 200 independent Nissan dealerships, including 45 that also act as Nissan Commercial Vehicles dealers, and 42 INFINITI retailers across Canada. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year and World Car of the Year awards.

More information about Nissan in Canada and the complete line of Nissan and INFINITI vehicles can be found online at www.nissan.ca and www.INFINITI.ca.

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