Engagement Labs inc.
TSX VENTURE : EL

Engagement Labs inc.

March 05, 2015 07:00 ET

Nissan, Subaru and Lexus Make Up Top U.S. Auto Brands on Social Media

Engagement Labs Identifies Top Ten Automobile Companies

TORONTO, ONTARIO--(Marketwired - March 5, 2015) - Technology and data company, Engagement Labs (TSX VENTURE:EL), creator of the eValue™ score, today released the top ten U.S. automotive companies based on their social media performance on Facebook during the last six months, September 2014 through February 2015.

According to the eValue data, the Top Ten automobile companies in the United States are:

Ranking Facebook
1 Nissan
2 Subaru of America
3 Lexus
4 Mercedes-Benz
5 Ford
6 Jaguar
7 Chevrolet Corvette
8 Acura
9 Chevrolet Camaro
10 Dodge

"The car industry is primed for dynamic and engaging social media marketing because their products have mass consumption and appeal. Whether it's conversations about cars, pictures of new vehicles, those in development or new model announcements, this industry has all the ingredients required for social media marketing success," said Bryan Segal, Chief Executive Officer of Engagement Labs.

Nissan, the top performer in the eValue index, has a social content strategy that resonates well with their audience. For example, they engage followers through a weekly post called '#TueZday' which highlights the personal photos of Nissan Z's submitted by their followers. Nissan's unique content helps them stand out against their peers.

The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

Here is how U.S. Automobile brand pages rank in each category:

Ranking Engagement Impact Responsiveness
1 Honda Pilot BMW Chevrolet Camaro
2 Subaru of America Ferrari Chevrolet Corvette
3 Tesla Motors Jaguar Chevy Trucks
4 Nissan Lexus Ford
5 Kia Motors Lamborghini Mitsubishi
6 Jeep Wrangler Aston Martin Nissan Rogue
7 Lexus Kia Motors Nissan
8 Mercedes-Benz Mercedes-Benz BMW
9 Maserati Subaru of America MINI
10 Nissan Sentra Maserati Chevrolet

"In reviewing our sub-scores of Engagement, Impact and Responsiveness, some interesting insights emerge," continued Segal. "Tesla ranks number three in Engagement, pointing to the fact that there is a massively engaged community focused on both this new entrant to the auto industry and their alternative electric performance vehicle."

The Impact category is almost exclusively filled with luxury brands including high-end manufacturers Ferrari, Jaguar, Lamborghini, Aston Martin and Maserati. These brands have very high impact scores, meaning their content is reaching large communities, but they rank lower in Responsiveness and Engagement scores.

eValue is the global benchmark for social media scoring, leveraging more than 300 conventional social media metrics to provide a single comprehensive and benchmarked score for marketers, advertisers and broadcasters across the globe. The tool's three key metrics are Engagement, Impact and Responsiveness, which is benchmarked against 75,000+ handpicked, verified brands.

About Engagement Labs

Engagement Labs' eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands' social media and digital marketing efforts. It's composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands.

Engagement Labs (TSX VENTURE:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com / www.eValueanalytics.com

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