SOURCE: activePDF, Inc.; Nitro PDF Software

March 04, 2008 08:00 ET

Nitro PDF Software Announces Landmark Partnership With World's #1 Free PDF Creator

PLEASANTON, CA--(Marketwire - March 4, 2008) - Nitro PDF Software, the company that revolutionized PDF software with its launch of the first true alternative to Adobe® Acrobat®, today announced a strategic partnership with activePDF, Inc., developers of the world's #1 free PDF creator, PrimoPDF. Largely a community-driven initiative, this groundbreaking partnership brings together two PDF powerhouses with a combined user base of over 20 million users. Hot on the heels of Nitro's recent acquisition of PDF Download, the PrimoPDF partnership strengthens the company's rapidly expanding position within the PDF space while offering PrimoPDF users the opportunity to upgrade to more powerful PDF products like Nitro PDF Professional.

"The partnership between PrimoPDF and Nitro represents a landmark power shift away from Adobe-dominated PDF," said Sam Chandler, CEO of Nitro PDF Software. "Our core belief is that basic PDF creation should be free to everyone -- if you listen to the market, this is what people have been asking for. No pop-ups, no feature bloat -- just free, easy-to-use PDF creation, with the option to pay for more advanced PDF features like editing and digital signatures. Our partnership with PrimoPDF is a direct result of our ongoing commitment to filling that void," added Chandler.

"The advanced Nitro product suite is a direct complement to what we're offering with PrimoPDF," stated activePDF CEO, Tim Sullivan "Our mantra has always been 'It's everybody's PDF' and we started out by offering the first truly free, user-friendly PDF creator, which has been wildly successful. When presented with the opportunity to partner with Nitro PDF Software, a company whose philosophy is so closely aligned with ours, we simply couldn't pass it up. There's so much value in being able to offer millions of PrimoPDF users a reliable, affordable, trusted means to tap into additional features such as the PDF editing and manipulation tools offered by Nitro PDF Professional," concluded Sullivan.

For PrimoPDF users, there will be virtually no change in the way the product functions, and it will remain completely free. In fact, version 4.0 will see the introduction of a much more intuitive, straightforward interface, as well as additional productivity enhancements such as the ability to easily email PDF files upon conversion.

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