July 26, 2011 09:00 ET

Nitto Tire Revs the CROSSTEK Tire Launch With SCVNGR Campaign

CAMBRIDGE, MA--(Marketwire - Jul 26, 2011) - With the summer driving season shifting into high gear this summer, Nitto Tire is launching its newest truck and SUV tire line, the CROSSTEK, with a campaign on mobile-gaming app SCVNGR. Starting today, car and truck-enthusiasts can play Nitto Tire-themed challenges on SCVNGR at any Big O Tires location to earn points towards unlocking quality rewards, like the chance to win a PlayStation 3 or a set of Nitto CROSSTEK tires.

Some of the fun, social challenges on SCVNGR that consumers can play to earn rewards include:

  • Don't Tread on Me: Check out some Nitto Tires and snap a photo of the tread on one of the CROSSTEK tires. Show us your personality through the photo.
  • Stack Em' Up: It's time to see how you stack up. Have a friend take your photo standing next to a stack of Nitto Tires.
  • Reinventing the Wheel: Nitto Tire always strives to anticipate trends. What do you think is the next trend in tires?

"We explored several digital marketing avenues for the CROSSTEK launch. SCVNGR stood out among other alternatives because it offers an unparalleled level of customer engagement with the brand," said Stephen Leu, Marketing Research at Nitto Tire U.S.A. "Interactive challenges on SCVNGR allow our customers to learn about Nitto tires in a way that's fun and easily shared with friends."

"Nitto Tire has a brand identity that's synonymous with quality and high performance. SCVNGR's scriptable platform enables Nitto Tire to deeply integrate these key brand elements into their CROSSTEK campaign," said Chris Mahl, SVP and Chief Brand Alchemist at SCVNGR. "Car and truck enthusiasts can now fuel their passion for vehicle performance and develop a lasting connection with the Nitto Tire brand by completing the fun, social challenges on SCVNGR."

To play Nitto Tire challenges on SCVNGR, download the free SCVNGR app at the Android Market or Apple App Store and head to the nearest Big O Tire location. For more information on the campaign, head to

SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital. Visit to learn more.

Contact Information

  • Media Contacts:
    LaunchSquad for SCVNGR
    Mike Farber or Anna Farnum
    scvngr [at] launchsquad [dot] com