October 06, 2009 08:33 ET

Nixle Joins With Safe City Israel to Provide Early Warning Missile Alerts to Citizens via Text Message

Agreement Follows Controversial Statements by Iran at United Nations

SAN FRANCISCO, CA--(Marketwire - October 6, 2009) - Nixle ( today announced it will use its proprietary technology that delivers authenticated information from government agencies to members of the general public as an early warning missile alert system for Israeli citizens. The alerts will arrive on cell phones through Nixle's secure text messaging platform.

The announcement is the result of an agreement with Safe City Solutions Israel, a Homeland Security company specializing in security design and planning for governments, cities and police throughout the world.

The agreement marks Nixle's first international expansion. Domestically, about 3,000 agencies in the top 32 cities currently use Nixle, according to U.S. Census Bureau. Emergency services, local police departments, state police and health departments use Nixle to share secure, geo-targeted information with citizens over cell phone, email and web.

"I am humbled by the exponential adoption of our technology throughout the U.S. in such a short period of time," said Craig Mitnick, CEO & Founder of Nixle. "I truly believe that as the Company continues its growth, we will be a game changer in the arena of neighborhood-level and secure real time communications."

During a recent trip to Israel, Nixle executives met with several top officials to demo the technology, including the Israeli Home Front Command, National Emergency Management Authority (NEMA) and the Israeli National Police. The agencies are currently exploring using Nixle's technology for various purposes including disaster management, emergency preparedness and enhancing community policing throughout the State of Israel.

Former Israeli Police Chief Assaff Heffetz said, "...There are so many applications that this can be used for in the safety and security fields and even more in the private sector. Having the information get to so many people so quickly is something that will change the way we currently do things in Israel."

Israeli citizens will be able to sign up for secure, geo-targeted information blasts at and choose how they want to receive the information, either by logging on the Web site, via e-mail or text message.

"After two years of searching for the correct technological solution for a pro-active disaster management tool that can save lives, I have now found a solution that is a police manpower multiplier and helps the community get involved in thwarting crime," said Marc Kahlberg, Director Safe City Solutions and Chairman of the American Israel Counter Terror Officers Organization.

Since launching its service seven months ago, Nixle is currently used in 49 states and major cities, including New York, Los Angeles, Baltimore, Dallas, Fort Worth, Scottsdale, Chicago, Minneapolis, and Philadelphia. In addition to law enforcement agencies and municipalities, hospitals and schools are using Nixle's technology to send real-time Swine Flu updates.

The Pittsburgh PD recently used Nixle's technology at the G20 Global Economic Summit where it allowed them to communicate securely on one standardized platform with multiple units in the field. The Pittsburgh PD was able to coordinate quickly and efficiently with the multiple public safety and emergency management agencies that joined forces to provide security for the event.

To learn more about Nixle and the registration process please visit

About Nixle

Nixle is a technology driven company that provides hyper-local information over cell phone, email and web. It is the first authenticated and secure service that connects public safety, health, and government agencies to residents in real time, delivering information to geographically targeted consumers over their cell phones (via text messages), through e-mails and via Web access. Nixle has secured a partnership with Nlets (the International Justice and Public Safety Network), allowing local police departments nationwide to send immediate alerts and advisories. Privately funded Nixle, which has offices in New Jersey and California, is free to all governments, their agencies and organizations, nongovernmental organizations and consumers. For more information, visit

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