SOURCE: NKK Switches

February 26, 2014 14:11 ET

NKK Switches Announces New Authorized Rep Firm in Brazil

SCOTTSDALE, AZ--(Marketwired - Feb 26, 2014) - NKK Switches, the world's leading designer and manufacturer of innovative electromechanical switches, today announced that CAJ Engenharia Eletro-Eletronica is the company's newest authorized territorial sales firm as the company expands its presence in Brazil.

"Brazil is one of the most important emerging markets in the world and a strategic place for NKK Switches to be due to the rapid growth in broadcasting, industrial and consumer electronics," said Marty Arch, national sales manager, NKK Switches. "CAJ Engenharia's focus, dedication to quality and expertise will help to support NKK distributors and customers during this time of expansion in Brazil."

According to Business Monitor International's (BMI) Brazil Consumer Electronics Report Q4 2013, BMI projected Brazil consumer electronics spending to be US$37.8 billion. In 2008, CitiGroup analysts named Brazil the biggest emerging market. Growth is expected to continue rapidly as Brazil hosts the 2014 FIFA World Cup and 2016 Olympics Games in Rio De Janeiro, impacting both the consumer electronics, broadcasting and industrial markets.

"Our expertise and focus on quality has helped us build a record of success in the major markets in Brazil and South America," said Antonio Carlos, principal, CAJ Engenharia. "As a representative of electronic suppliers, we realize that reputation, demand creation and support are essential components of our success with our partners."

Established in 2004 and based in Sao Paulo, Brazil, CAJ Engenharia Eletro-Eletronica supports the industrial, telecom/broadcasting, medical and automotive markets among others. Dealing with a limited number of lines, CAJ Engenharia's technical staff provides the required focus, engineering support and resources needed by designers of technology-based products.

About NKK Switches
NKK Switches designs, produces and sells the industry's most extensive selection of electromechanical switches setting the standard for quality, stability, and reliability in switch solutions. NKK provides a full suite of customizable solutions that include design, programming, and value added support by combining flexibility, expertise, and a commitment to our partners' success.

NKK's switches turn on millions of products around the world every day by offering more than 3.5 million different toggle, rocker, pushbutton, slide, rotary and keylock switches to illuminated, process sealed, miniature, specialty, surface mount and programmable switch devices. For more information, visit: www.nkkswitches.com.