SOURCE: NKK Switches

July 21, 2015 11:00 ET

NKK Switches Appoints Brian Thorsen as Marketing Lead

SCOTTSDALE, AZ--(Marketwired - Jul 21, 2015) - NKK Switches, the world's leading designer and manufacturer of innovative electromechanical switching devices, today announced the appointment of Brian Thorsen as the company's marketing manager. Thorsen is responsible for conceiving and executing integrated marketing strategies and tactics that drive customer growth at NKK Switches. He will also focus on delivering a compelling value proposition that reinforces the firm's strong position in the switch market while building customer loyalty and brand equity among target customers.

"Brian is crucial to helping NKK increase our focus on the customer and expand into new markets," said Michael Wada, President, NKK Switches. "His track record of creating effective integrated marketing plans and communicating value propositions will help us grow our footprint and support all our customers and distribution partners."

With more than 15 years of experience in the electronic components industry, Thorsen's track record and marketing expertise will help the company continue to build on its strengths. With the appointment of Thorsen, NKK reinforces the sales and marketing teams assembled to meet the ever-changing needs and requirements of customers in established and emerging markets.

"So many activities in life start and stop with a switch," said Thorsen. "NKK customers recognize the importance of a solid, quality switch that enhances the user experience and user control and inspires brand confidence. This user satisfaction and brand confidence is further enhanced through the NKK team of accomplished professionals, of which I am happy to be a member."

Before joining NKK, Thorsen worked for Freescale Semiconductor where he managed integrated marketing plans for several products including radio frequency, analog and digital signal controllers for industrial, automotive, military and cellular infrastructure markets.

About NKK Switches
NKK Switches designs, produces and sells the industry's most extensive selection of electromechanical switches setting the standard for quality, stability, and reliability in switch solutions. NKK provides a full suite of customizable solutions that include design, programming, and value added support by combining flexibility, expertise, and a commitment to our partners' success.

NKK's switches turn on millions of products around the world every day by offering more than 3.5 million different toggle, rocker, pushbutton, slide, rotary and keylock switches to illuminated, process sealed, miniature, specialty, surface mount and programmable switch devices. For more information, visit: www.nkkswitches.com.