SOURCE: National League of Poker

December 16, 2008 08:00 ET

NLOP.com Launches No River Hold'em™ and Royal Hold'em™ Poker Games

On-the Felt in Nevada Casinos, NLOP to Be Exclusive Online Site for New Generation of Poker Games

LAS VEGAS, NV--(Marketwire - December 16, 2008) - Executives with Zen Gaming announced the immediate availability of two new poker games on their National League of Poker (NLOP) (www.nlop.com) website. The launch of the games is sponsored by New Poker LLC. a wholly owned division of Zen that holds the exclusive marketing rights to operating the two new games, No River Hold'em™ and Royal Hold'em™.

No River Hold'em™ and Royal Hold'em™ are variations of the wildly popular Texas Hold'em game most often seen on TV and the game of choice for the World Series of Poker. In No River Hold'em, players are dealt one additional "hole" or "down" card and only 4 common cards are dealt in two separate rounds. This creates one less round of betting and increases the speed of play and action at the table. In Royal Hold'em the deck is altered to only include 10s and above. The game is played with two down and 5 common cards and is a high-energy, 6-player maximum game with a very different strategy than traditional Hold'em.

"We bridge the gap of online and terrestrial poker -- the revolution has begun," explained Vince Zaldivar, President of Zen Gaming. "This is the next evolution of poker and our NLOP.com site will allow millions of users to learn to play these games for free and win cash, prizes and trips to Las Vegas where they can play these games live in-casino."

"Our vision for New Poker and NLOP continues to materialize," said Zen Gaming Chief Executive Officer Mark Brown. "No River Hold'em and Royal Hold'em are just the start of the new and exclusive offerings we will bring to the market-and clearly differentiate us in the US-legal poker space. Our goal is to establish NLOP.com as the premier US-based poker game site, and what better way to do that than to have exclusive game content and by creating convergence with Las Vegas, the biggest poker city in the world."

Players can register and play these games by downloading the NLOP poker software at www.nlop.com. Beginning December 15th, NLOP will offer a nightly 8PM No River and 10PM Royal Hold'em free-roll with cash prizes.

About NLOP

NLOP™ offers a direct-to-consumer rewards-based poker portal through www.nlop.com. The National League of Poker (www.nlop.com) is the leading social gaming platform for free, U.S.-legal online poker. NLOP™ allows players to win cash and prizes hourly, daily and weekly with no financial risk -- players never lose money. NLOP™ has a desirable demographic of highly engaged players with an average user session of 67 minutes and delivers over 35 million minutes of poker play per month. NLOP™ was previously a division of Power Play Development (PWPY.pk). For more information, visit http://www.nlop.com.

About Zen Gaming

Zen Gaming, Inc. is a Las Vegas, NV-based holding company that has wholly-owned subsidiary divisions that include NewPoker LLC and Advergaming LLC under which NLOP.com operates. NewPoker has developed and patented two new poker games, Royal Hold'em and No River Hold'em that have been approved by the Nevada Gaming Commission and already are being played in the poker room at Treasure Island Resort & Casino on the Las Vegas Strip and in the new Poker Lounge at The Hard Rock Hotel & Casino in Las Vegas.

Contact Information

  • CONTACT:
    Michael Clebnik
    COO
    NLOP
    508-405-2224 ext 224