SOURCE: Kalorama Information

Kalorama Information

March 17, 2011 14:49 ET

No Clear Leader in EMR, but a Pack of Competitors Emerges

NEW YORK, NY--(Marketwire - March 17, 2011) - Despite the presence of corporate giants and a significant merger, there is still no one company that dominates the market for electronic medical records (EMR), according to Kalorama Information. The healthcare market research publisher's latest report, "EMR 2011: The Market for Electronic Medical Record Systems," values the market for EMR at $15.7 billion in 2010. But that revenue comes from a wide variety of vendors including hospital IT vendors and small web-based companies.

"You still have no one company that is the leader in EMR, but there is a clear pack of competitors now," said Bruce Carlson, publisher of Kalorama Information. "There are still opportunities for new entrants, but this may not be the case for long as the competitive picture is more defined than it was."

Among the primary market participants are established hospital IT giants such as Cerner, GE Healthcare, McKesson and Siemens. Kalorama notes that Allscripts, which completed a merger with Eclypsis in 2010, executed a major play for market share and is expected to hold a significant share in the ambulatory market this year, while companies such as NextGen, athenahealth, and Amazing Charts continue to be seen in physician surveys. Yet there is one hopeful sign for new entrants: physicians don't appear to have a clear favorite yet, according to Kalorama's analysis of recent American College of Physicians (ACP) and American Academy of Family Physicians (AAFP) surveys. The healthcare market research publisher also found that physicians are willing to try products advertised on the Internet.

"Physicians are all over the board in their association surveys, so there might be opportunity there for a web-based product with a great interface," Carlson said. "Since doctors' needs vary, becoming a regional provider or a niche provider to a physician specialty is still a valid option as well."

More information on key companies in EMR, the pricing of products, physician and hospital adoption statistics and important conclusions about the market can be found in "EMR 2011: The Market for Electronic Medical Record Systems." The report provides a breakout between the hospital and physician/web market and is the result of research into company publications and interviews with industry personnel. For more information, please visit: http://www.kaloramainformation.com/redirect.asp?progid=81261&productid=6164654

About Kalorama Information
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