December 01, 2011 08:00 ET

No Delivery Charge for Customers This Christmas

LONDON, UNITED KINGDOM--(Marketwire - Dec. 1, 2011) - With the countdown to Christmas now only 25 days away, fashion-conscious over 50s specialist,, has given an early present by announcing FREE next day delivery offer on all standard orders over the value of £75.

This offer is open to new and existing customers purchasing standard, one man delivery items. It includes their range of branded ladies fashion, homeware and most electricals.

Part of the Shop Direct Group, the UK's largest home shopping retailer, isme was launched at the turn of the year and has recorded bumper sales figures. Sponsorship of ITV's Loose Women and endorsement from actress Lynda Bellingham has added to the appeal of the brand among its target audience of fashion-conscious over 50s.

isme's aim is to redefine the shopping experience for the over-50s market, by delivering fashion that combines key trends with a style and fit specially created for today's modern woman.

Research has shown that many women are unhappy with the 'one style fits all' approach which is prominent on the high street. Working with fashion experts who truly understand the shape, size and style of today's female, isme have created a range of clothing which aims to offer a flattering fit for all occasions. Available online and in the traditional catalogue format, isme offers branded fashion in sizes 8 to 28.

This free delivery offer is open until 23:59 on 11th December with all orders placed before 9pm on 23rd December being delivered on Christmas Eve.

To find out more about this offer, visit:


• isme is the new home shopping brand from Shop Direct Group, the UK's largest online and home shopping stable, and owner of brands including and

• Available online and in catalogue format, offers fashion, homewares, electricals, beauty and children's toys and clothes.

• For more information, log on to Further details regarding Shop Direct can be found at

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