SOURCE: Malibu Secret

April 23, 2008 09:12 ET

No Longer a Secret: Malibu Secret Anti-Aging Lotion Goes Global

MALIBU, CA--(Marketwire - April 23, 2008) - Erik Anderson, Co-President of Malibu Secret, has just announced the launch of Malibu Secret Body Treatment.

Girls of all ages experience a lack of self-esteem when it comes to showing a little skin: whether at the beach, the dance floor, or in the bedroom. It was this concern that led Katie Anderson and son, Erik, to develop Malibu Secret Body Treatment, a high-end facial quality, anti-aging lotion designed for the body.

As a flower child of the sixties, Katie loved natural foods, vitamins, exercise, and of course sunshine and flowers. A 1967 meeting with neighborhood friend, Davis Factor, of the Max Factor cosmetic dynasty, sparked her interest in creating a line of natural body lotions with a bend on capturing the essence of Southern California.

Using ingredients such as avocado, sunflower oil, various herbs, and floral extracts, Katie formulated what would be one of several homemade, natural body lotions that became quite popular. However, Katie soon found her priorities shifted with the arrival of sons Erik and David. She would postpone the blossoming company until a more opportune time.

Cut to thirty years later...

A recently divorced Katie decided to finish what she had started decades earlier, albeit with a 21st century twist. She reproduced the most popular of her homemade, sixties body lotions and began updating her formula with a variety of anti-aging ingredients. After a week of using this lotion, Katie suddenly found her friends remarking about her skin's drastically improved appearance.

When Erik became aware of this, he knew his mother was onto something special. But in an industry notorious for the breathless hyping of quite ordinary products, they both knew the only thing that would set them apart from the pack would be tried and true results.

"I just couldn't comprehend why women spend thousands of dollars on anti-aging products for their faces, yet spend next to nothing on the remaining 20 square feet of skin on their bodies," said Erik Anderson, Co-President of Malibu Secret. "It just didn't make any sense to me."

Under the guidance of one of the skincare industry's top chemists, Katie and Erik decided to center their lotion's efficacy around innovative, French-patented peptide Thymulen®4. This highly purified, biomimetic peptide stimulates the skin's immune defenses and regenerates the epidermal profile while helping regain its youthful appearance.

Essentially it's this ingredient, as well as three other facial-quality compounds, plus a proprietary blend of botanicals, anti-oxidants, butters, and vitamins, which rebuilds the skin's NMF (Natural Moisturizing Factor) -- What Katie and Erik say is the REAL secret behind the name.

More information about the product, including feedback from customers, is available by visiting the Malibu Secret Blog. Currently, Malibu Secret is available at these retailers.

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