SOURCE: CSC Palcaching National

June 25, 2006 00:00 ET

No Longer Clueless in Seattle

Savvy Seattle Retailers Next to Launch Treasure Hunt Game

LYNCHBURG, VA -- (MARKET WIRE) -- June 25, 2006 -- Palcaching, the first retail version of the international geocaching sport, launches in Seattle at the end of this month.

Palladium, a euro-style travel shoe brand is giving away free shoes and cash prizes to people spotting palcaching clues as they travel city streets and parks. Clues like "Watch out for the troll." (Seattle), "A dead president will grant your wish." (New York), "Handicapped drivers sold it for parking." (Atlanta), "No dictator here, but countless queens." (San Francisco), "No one actually buys wood here." (Portland), and "Roebucks paid for this park." (Chicago).

Palcache clue sightings popped up this spring in New York and rapidly spread to Atlanta, San Francisco, Portland and Chicago. Sharp-eyed urbanites find them in odd places -- next to trash cans, under bridges, stuck to change, hanging from sign posts -- even on people's clothing. These seemingly meaningless phrases and a website address or set of map coordinates are leading to real treasure.

Palcaching is Palladium's version of geocaching, an under the radar game where thousands of players are using their GPS (Global Positioning System) units to find caches -- containing anything from poetry to cash -- hidden in locations around the globe. It is one of the fastest growing leisure activities in the world. But unlike geocaching, palcaches are hidden in urban and suburban locations as opposed to rural, public and private properties. Another important difference is that palcaches are never empty, as each is marked with a unique code. When you find a cache and enter its code on, you win prizes including cash, free shoes and discounts.

Longitude and latitude coordinates leading to specially-coded palcache (ammo) boxes can also be found at Palladium retailers and via the brand's website. The rules are simple: find the right palcache boxes, write down the codes, enter the codes at, and redeem prizes online.

Amy Gallagher, marketing director for Consolidated Shoe Co. of Lynchburg, VA, Palladium's parent, said, "We are thrilled Seattle is joining New York, Atlanta, San Francisco, Portland, and Chicago to play palcaching, the first retail version of the geocaching sport."

Note: B-roll and photo images of cache placement available.

Contact Information

  • Press Contact:
    Amy Lorenti