SOURCE: Amplicate

Amplicate

September 29, 2011 10:08 ET

No Love but Plenty of Hate for US Health Insurance on Social Media, According to Amplicate

Report Finds Far More Hate Than Love for US Health Insurance on Social Media

NEW YORK, NY--(Marketwire - Sep 29, 2011) - Social media users were overwhelmingly negative about US health insurance on social media in the last 12 months, with Medicare providing the one ray of light in an otherwise dark picture, according to a new social media analytics report from Amplicate.

The report found that 70% of all opinions on social media about US health insurance (http://bit.ly/pzZAZM) were negative, with private health insurance companies, such as Aetna (AET) and Kaiser Permanente, incurring most of the hatred. Aetna was the most hated health insurance organisation over the last 12 months, with a measly 9% of comments expressing love for the health care giant.

Love for health insurance organisations reached its nadir in January 2011 when only 15% of comments about US health insurance were positive thanks to several health insurance firms' planning premium rate rises despite the economic downturn.

Medicare was the most loved and most talked about health insurance program in the US over the last 12 months. 43% of comments about the government program were positive thanks to a spike in positive opinions in May 2011, when the public reacted angrily to some Republicans' proposals to do away with the program that covers over 45m seniors in the US.

Amplicate's new report 'Public Opinion on Health Insurance in the US on Social Media' (http://bit.ly/nTtdPY) reveals that, although social media users were more positive than negative about Medicare in May, fans of Medicare were far less influential than the program's detractors. The potential audience for negative opinions on Medicare in May was almost twice the size of the potential audience for positive opinions on the government program.

Amplicate's new report is part of its new social analytics reports service. Amplicate offers in-depth social media analytics reports on every imaginable topic. Reports explain what people have been saying about a topic, when and where they're saying it and why.

About Amplicate
Amplicate tracks and analyses opinions on any topic posted on social media. It currently tracks over 145m opinions from over 29m people on more than 300,000 topics.

Amplicate has been featured in TechCrunch and its data has been used by The Telegraph and CNN among others.

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