March 26, 2014 08:00 ET

No More Stale Leads: Disruptive Video Affiliate Technology Helps Businesses Boost Genuine Leads

SANTA MONICA, CA--(Marketwired - Mar 26, 2014) - According to Gleanster Research, only 25% of leads purchased by companies are legit and will result in sales. However, many companies spend thousands of dollars each year trying to generate leads. They also attend marketing conferences such as LeadsCon, to boost their direct marketing methods., a new innovation in affiliate marketing, recognizes the expensive and arduous task of lead generation, and wanted to offer a new solution. The new company offers advertisers a chance to harness the strength of affiliate marketing and forgo the traditional lead generation tactics for success. is a comprehensive video affiliate platform advertisers can use to find publishers to sell their products and services. The company is a new way for advertisers to change up their marketing sense, and get leads that convert. 79% of leads never turn into sales due to lack of lead nurturing, according to MarketingSherpa. Modulates' advertisers have publishers doing the work for them, targeting the advertisers' market, and engaging with these individuals.

The site gives advertisers the tools they need for sales, including a Record and Play CDN network, tracking and reporting, and the ability to share videos throughout social media. Advertisers are able to spot strengths and weaknesses, then tailor the videos to their customers' needs. The result is genuine leads that convert. "With a list of over 100,000 publishers available to our advertisers, a member of any industry gets a powerful sales team when they use Modulates, and the advertisers don't pay until the lead target results in a sale. This perfect symbiotic relationship is the best asset of our company," a representative stated., founded by Nouriel Gino Yazdinian, is a video affiliate platform with built in analytic and social media. Advertisers can manage, monitor, and measure video messages, and the effectiveness of each piece of video content, across multiple online channels-publishers. In 1995 by the age of 19, Nouriel had registered 400 top-level domains and has launched more than 500 online businesses. Nouriel Prior Company Pringo became the market leader in social networking platform B2B in 2007. Clients such as Comcast, Susan G. Komen, Eidos, and eHarmony used his technology.

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