SOURCE: BRICK BREWING CO. LIMITED

Brick Brewing Co. Limited

April 21, 2016 06:00 ET

No Passport Required: Margaritaville Coolers Arrive at The Beer Store

KITCHENER, ON--(Marketwired - April 21, 2016) -  Brick Brewing Co. Limited ("Brick" or the "Company") (TSX: BRB), Ontario's largest Canadian-owned brewery, today announced the arrival of Margaritaville Classic Margarita coolers now available at The Beer Store across Ontario. Margaritaville is the definitive Margarita cooler with the classic mix of lime, tequila and orange liqueur flavours and inspired by the man who wrote the song.

"Margaritaville is the perfect summer cooler, but it's also much more," said Sean Dennis, Director of Marketing, Brick Brewing. "Margaritaville is a lifestyle and attitude modeled after the song and the artist. Summer is a time for fun, friends and flip-flops. It's a time when we can all be a little more carefree and enjoy some time in the sun and surf -- which there's plenty of around Ontario's Great Lakes. We're hoping Ontarians take a well-deserved break this summer and soak in some SPF-protected sun."

"We are thrilled to bring the Margaritaville brand to Canada and we're very proud to be entrusted with this storied trademark," said George Croft, President and CEO Brick Brewing. "With our new brewing facilities, our quality standards are peerless in the industry and this relationship with Margaritaville is proof of that."

"Margaritaville has been a state of mind since 1977 and we are very happy that we can now bring our authentic island point of view to Canada with our partner, Brick Brewing Company," said Douglas McCreadie President Margaritaville Enterprises LLC. "As we like to say, the best Margaritas come from Margaritaville."

Margaritaville Classic Margarita coolers are available at select Beer Store locations across Ontario in 473ml tall cans for only $2.50 including deposit.

About Brick Brewing

Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and, in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

 All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Image Available: http://www.marketwire.com/library/MwGo/2016/4/19/11G094155/Images/SBB0420-05_Margaritaville_TBS_Glassware_Pairing-0b36303d4506bc278fcdb86fcc4745cf.jpg

Contact Information

  • For further information:
    Name: Sean Dennis
    Title Director of Marketing
    (519) 742-2732
    E-mail: info@brickbeer.com