SOURCE: Bona Coffee Holdings Corporation

September 24, 2010 09:58 ET

No Price Hike for BoNa Coffee in U.S. Market

NEW YORK, NY--(Marketwire - September 24, 2010) - BoNa Coffee Holdings Corp. (PINKSHEETS: BCHC) announced today that there will be no price increase on all BoNa Coffee Merchandise across all the sales channels in the United States. As of date, the coffee commodities market has been greatly affected by several factors including bad weather conditions in Latin America which threaten a big chunk of the worldwide coffee crop. U.S coffee stockpiles are reportedly at a 10-year low and two of the world's top 3 exporters, namely Vietnam and Brazil, are foreseen to hoard their supplies.

It is also reported that several supermarkets have announced no price increase in their coffee supplies with some having plans of eradicating brands that will not be equally competitive in the marketplace.

"It is a big advantage for us as we take on supermarket chains such as Whole Foods Market, Inc., Draeger's Market and other distribution channels we have submitted our coffee samples to," says CEO/President Jose Luis Gonzales.

BoNa Coffee Holdings Corporation is a diversified holdings company incorporated in the state of New York.

Our acquisitions include BoNa Coffee Company, a gourmet coffeehouse brand; Bohemian Nation Trading Corporation, an import/export furniture and jewelry retail company; Serenity Land Development and Property Management Corporation; and Ayurveda Medical Spa and Wellness Corp., operators of Sujiivana Salon and Sujiivana Day Surgery and Spa.

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