Noah's New York Bagels(R) Introduces a Gourmet Line of Hand-Crafted Shmears

DENVER, CO--(Marketwired - Jun 10, 2015) - Noah's New York Bagels is launching a new line of premium cream cheese with its new, thick, Hand-crafted Shmears, made fresh in-store and reminiscent of what you would find in a classic New York bagel shop.

Noah's Hand-crafted Shmears utilize fresh ingredients like vegetables, cheeses and bacon to create flavor combinations that are sure to appeal to bagel lovers of all kinds. They are available in the following three varieties:

• Spinach & Artichoke: Freshly chopped spinach, artichokes and Asiago cheese hand-mixed with plain shmear
• Bacon & Horseradish: Savory bacon added to plain shmear with a spicy hint of horseradish
• Jalapeno Cheddar: Sliced jalapeno peppers and premium cheddar hand-mixed with plain shmear

"At Noah's New York Bagels, we're focused on providing great food, and we are always looking for innovative ways to delight our guests," says Teka O'Rourke, VP of Marketing. "Our new Hand-crafted Shmears will provide guests with premium shmear flavors available only at Noah's New York Bagels."

Guests can enjoy a bagel with Hand-crafted Shmear for $3.25 or a gourmet bagel with Hand-crafted Shmear for $3.89. Noah's New York Bagels will also be selling the new Hand-crafted Shmears in retail tubs for $4.59 so guests can enjoy at home.

For additional information on Noah's New York Bagels new Hand-crafted Shmear, or to find a restaurant near you, please visit Noahs.com, or follow Noah's New York on Facebook or Twitter.

About Einstein Noah Restaurant Group
Einstein Noah Restaurant Group, Inc. is a leading quick-casual company known for the Einstein Bros®, Noah's New York Bagels® and Manhattan Bagel® brands. Offering original and creative bagel flavors, Einstein Noah Restaurant Group is proud to be the number one bagel retail company in America with more than 850 restaurants in 42 states and the District of Columbia. To learn more, visit http://einsteinbros.com or http://www.noahs.com.