SOURCE: NetBase

NetBase

August 08, 2012 11:07 ET

Nobu Nabs Consumer Love, Benihana Brings the Buzz: NetBase Brand Passion Indices Analyze Men and Women's Favorite Sushi Brands

MOUNTAIN VIEW, CA--(Marketwire - Aug 8, 2012) - NetBase, the Enterprise Social Intelligence (ESI) Platform company, today unveiled the latest installment of its What Women Want study, an analysis of more than 27 billion conversations in social media over one year to unearth the top ten things that men and women want. Food dominated both gender's top ten lists, and today's Brand Passion Index (BPI) was no exception, featuring sushi and the associated emotions, opinions and behaviors expressed by men and women through social media.

While men and women had different favorites in the analyses of beer and bacon, they saw eye to eye when it came to sushi. With 36% of the women's conversations and 39% of the men's conversations, popular chain Benihana generated the highest share of buzz for both genders' online conversations. The restaurant stood out as a clear favorite with solid Net Sentiment and Passion Intensity metrics. Women gushed about its family-friendly atmosphere and sushi options, while men appreciated the quality of the food and the overall restaurant experience.

Women's most loved restaurant for sushi went to Nobu, a high-end Japanese restaurant with locations all over the world. The passion winner generated the second largest share of buzz, with 13 percent of the overall chatter for women and captured a Passion Intensity of 89 and a Net Sentiment of 87. Female online consumers raved about the delicious food as well as the 'adventure' of eating at the renowned sushi spot. Men were most passionate about Sushi Rock, which captured brand loyalty with a Net Sentiment of 83 and a Passion Intensity of 75. Men boasted about the chain's food and overall atmosphere.

Women on Benihana:

Dinner at Benihana's was great with my little family.

Benihana's was great with the cousins (:.

I want some of that spicy, crunchy sushi from Benihanas right now.

I want some SUSHI from BENIHANA! right now please!!!!

Men on Benihana:

Benihana sushi was freakin delicious tonight, am i right. @leiahemmerth

The best sushi is Benihana sushi.

@Benihana__ I love Benihana's because it's always an experience & on my birthday, the free food tastes better!

Just got home from first Benihana experience. Wow. Too much fun. Good food. Definitely worth the price.

Women on Nobu:

Just had the most amazing food experience at Nobu @ATLANTIS tonight.

Nobu was amazing! Best sushi to date. Never, ever let's me down. Love you Malibu;).

NOBU's restaurants serve the BEST sushi I've ever had!

RT @dankanter: Yellowtail jalepeno at Nobu is the bomb! RT @ChloeGMoretz: I lovee #Nobu :) best sushi eva.

Men on Sushi Rock:

I really love the Sushi here! (@ Sushi Rock)

Looking forward to next Tuesday night at Sushi Rock, love that place.

Ridiculously good sushi and fun with the team last night. Sushi Rock is a new fav.

Each month, the Brand Passion Index (BPI) analyzes consumer passion for brands in various categories and publishes the results on the NetBase blog. Register for our next Demo Day about cakes here.

About NetBase
NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG. For more information, visit www.netbase.com, @NetBase, on Facebook page, LinkedIn, or YouTube.

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