Callcredit Information Group

Callcredit Information Group

January 15, 2015 01:00 ET

Noddle Says 'Thanks a Million' to Its Customers

Noddle the free for life credit report service hits the one million customer mark

LEEDS, UNITED KINGDOM--(Marketwired - Jan. 15, 2015) - Noddle the free for life credit report service has today announced it has reached one million users, and is celebrating the fact it is helping these customers save a total of *£80m a year in subscriptions fees.

Noddle, part of the Callcredit Information Group, which offers consumers unlimited free for life online access to their credit report, has seen the number of users double in size over the last year alone. Evidence that more people are accessing their credit report as a means of managing their financial health and the growing popularity of Noddle in helping them to do this.

The significant increase in user sign ups has been seen across the UK with those living in the South East leading the way with 231,736 consumer savvy customers signing up to use Noddle, an increase of over 500 per cent based on previous figures.

Other top regions include:

  • North West - 119,053 an increase of 358%
  • Yorkshire and Humber - 88,820 an increase of 332%
  • South West - 74,089 an increase of 220%

Noddle was launched in 2012 with the aim of meeting consumer needs and to provide the first and only free for life credit report in the UK. It also offers additional benefits to help consumers improve their credit score, prevent fraud and keep personal information safe online.

Jacqueline Dewey, Managing Director of Callcredit Consumer Markets said: "It's extremely gratifying to see Noddle reach the one million customers mark after only two years. The response we have seen to Noddle and our significant growth highlights how many consumers are now beginning to understand the importance of managing their finances and their credit report.

"We want to say 'Thanks a million' to all our customers and to help support them take ownership of their finances even further, for a limited time, we are giving a third off all our Noddle extras.

"Even though reports suggest that UK consumer lending has hit a seven year high it is still important for consumers to ensure they are in the best financial position to take advantage of the best terms available out there - by better understanding and having greater access to your credit report helps consumers to do this. The information held on an individual's credit report can impact heavily on a wide range of day to day purchases, from taking out a contract mobile phone to even getting a job, it's their information to take control of and ensure is correct."

Notes to editors

* This figure is based on the current lowest annual monthly subscription services available in the UK for a similar services offered by a competitor.

Regional Breakdown of Sign Ups to Noddle Jan-15
Area Sign ups
South East 231,736
North West 119,053
Yorkshire and Humber 88,820
West Midlands 79,368
London 75,021
South West 74,089
Scotland 62,600
East Midlands 59,610
Wales 44,119
Northern Ireland 16,497

About Noddle

In a first for UK consumers, in 2012 credit reference agency Callcredit Information Group launched Noddle, a service that provides people free unlimited online access to their personal monthly credit reports for life. In addition to providing a credit report Noddle also helps consumers find the best credit card and loan products based on their credit rating and provides access to money saving offers and vouchers.

Noddle offers additional extras to help consumers improve their credit score, help to prevent fraud and keep personal information safe online:

  • Noddle Improve, offers consumers their credit score updated monthly as well as information on the key factors affecting their score and what they can do about these. (£30 for 12 months)
  • Noddle Alerts, provides alerts of any significant changes to an individual's report and immediate access to their latest credit report before the monthly update, giving consumers the ability to view any potential irregularities on their report. (£20 for 12 months)
  • Noddle Web Watch, helps consumers to prevent fraud and keep their personal information safe online by searching the internet 24/7 monitoring web pages, chat rooms, bulletin boards and file sharing sites for any indication that any individuals personal details are being traded or sold fraudulently, and alerts the consumer if they are. (£20 for 12 months)
  • Noddle Identity Protection - Get Noddle Alerts & Noddle Web Watch for £30 for 12 months
  • Noddle Premium Package - includes Noddle Improve, Alerts and Web Watch for £45 for 12 months

1/3 off offer:

Noddle Premium Package was £45 and is now £30
Noddle Improve was £30 and is now £20
Noddle Alerts was £20 and is now £13.30
Noddle Web Watch was £10 and is now £6.67
Noddle Identity Protection was £30 and is now £20

The promotion will run until the end of February 2015. #ThanksAMillion


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