SOURCE: Nodify, Inc.

Nodify, Inc.

April 29, 2014 08:10 ET

Nodify™ Launches Real-Time Location Marketing and Analytics

WEST SAYVILLE, NY--(Marketwired - Apr 29, 2014) - Nodify, Inc., announces the launch of Nodify for C-Store and Fuel Retailers, a system for analyzing in-store customer traffic and for engaging customers. Nodify drives traffic from the pump into the store, increasing spending per customer and secures customer loyalty. Businesses can now actively engage customers at the exact moments it matters most, in or near a store, with offers most relevant to them.

Nodify's marketing platform enables retailers to create, manage and deliver highly targeted real-time offers. Nodify detects customers and 'wakes-up' their phone, eliminating the need for the customer to manually open an app. Nodify's detection radius is adjustable and 'knows' if a customer is inside, outside or at the pump. With Nodify there is no need for complex geo-fencing or reliance on GPS.

The Nodify System passively monitors and collects the location behavior of all smartphone carrying customers and converts these real-time patterns into easy to use reports. With Nodify retailers can see customer data quickly and easily. Identifying customer behaviors provides reliable metrics for onsite assessment. Traffic analytics allow for better sales and marketing strategies that boost property performance.

Nodify can be launched immediately under an operator's brand using any existing Smartphone application with the Nodify SDK. Alternately, it can be offered to customers under the "Get Nodified"™ brand. Unlike iBeacons, which are only compatible with iOS and a few Android phones, Nodify works with 100% of all smartphones.

According to Robert Bente, President and CEO, "We have been in business intelligence for more than 30 years and after reviewing the category, I knew we had the right solution. To date, technologies in this segment have targeted larger venues such as malls and airports and have been very expensive. Or they have focused only on location like iBeacons, which do not collect any data. What we have accomplished with Nodify; is to deliver a highly effective and affordable solution. Interestingly, Facebook just launched "Nearby Friends", which speaks to the power of real-time location technology."

Nodify's cloud-based solution, accessible through the client portal, centralizes the creation and management of offers, segmentation of consumers, and activation of nodes. Installation of nodes is simple. Redemption is integrated into the POS allowing evaluation by location, offer or campaign. For more information please visit www.getnodified.com

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