SOURCE: Noesis

June 10, 2008 07:00 ET

Noesis Raises the Creative Bar With the Addition of Zamiska as CCO

PARSIPPANY, NJ--(Marketwire - June 10, 2008) - Noesis, a professional advertising and promotion unit of CommonHealth whose platform is "Good Thinking" and whose name is derived from the Greek word meaning "to think," today announced the hiring of Peter Zamiska as executive vice president, chief creative officer (CCO).

CommonHealth (www.commonhealth.com) is the world's leading healthcare-communications network and a WPP (NASDAQ: WPPGY) (www.wpp.com) company.

As CCO, Mr. Zamiska will be directly responsible for the overall management and productivity of the Noesis creative team. Reporting to John Nosta, president of Noesis, he will also assist with client relationship building and new business development.

Mr. Zamiska brings nearly 25 years of experience and expertise in the pharmaceutical marketing industry to Noesis. He began his career in the early 1980s as an assistant art director at Ruvane, Leverte, a pharmaceutical advertising agency that was located in New York City. Mr. Zamiska advanced his career with key creative positions at a number of leading advertising agencies, including MCD Advertising; R.A. Becker Euro RSCG; Lyons, Lavey, Nickel, Swift; and FCB HealthCare, all located in New York City. Prior to joining Noesis, he served as executive vice president, chief creative officer at The CementWorks, a healthcare advertising agency located in New York City.

Over the years, Mr. Zamiska led the creative charge behind numerous award-winning and innovative campaigns. He has spearheaded the launch of several groundbreaking brands and marketed pharmaceutical products to both professional and consumer audiences through a wide variety of channels including print, television, direct mail and digital media.

"Peter Zamiska very well may be the most talented creative director in the business," stated John Nosta, president of Noesis. "He's been the architect of success for many blockbuster brands and top advertising agencies. Aside from that small feat, he's also a great guy who consistently earns the respect and admiration of his peers and clients," he concluded.

Mr. Zamiska's work is featured in the industry book "Medicine Avenue" and he has been an editorial contributor for the trade publication Pharmaceutical Executive as well as other industry publications. Most recently, he delivered a keynote address to the annual meeting of the Association of Medical Publishers at the Cornell Club in New York City.

CommonHealth comprises Noesis, Altum, Carbon, CommonHealth London, CommonHealth Paris, Conectics, Earthborn, EvoLogue, Ferguson, HLS, MBS/Vox, ProCom, Qi and Solara. The organization also maintains numerous partnerships both within and outside of the WPP network of companies.

Contact Information

  • Contact:
    Beth Paulino or Kerianne McGuire
    CommonHealth
    (973) 352-1000