SOURCE: Europa Sports Products

Europa Sports Products

April 27, 2012 10:42 ET

NoGii™ Brand of Gluten-Free Paleo Bars to Sponsor the 2012 CrossFit Games

CHARLOTTE, NC--(Marketwire - Apr 27, 2012) - Quickly becoming the nutritional bar of choice among CrossFit athletes, NoGii Paleo Bars will support CrossFit regional competitions throughout the month of May, as well as sponsor the championship CrossFit event held July 13-15 at The Home Depot Center in Carson, California and broadcasted on the ESPN network.

Now in its sixth year, the CrossFit Games are an annual fitness competition, where elite athletes from around the world compete to be crowned the "Fittest on Earth™."

CrossFit is rapidly revolutionizing the fitness industry on a global scale, defining fitness as the ability to perform well at any athletic task, whether weightlifting, gymnastics, running or just plain survival. That's why competitors continually mix it up with intense intervals and broad conditioning. Routine is the enemy. But, the one constant for true CrossFit competitors is their steadfast commitment to a healthy diet.

To establish a core wellness foundation, CrossFit promotes the Paleo diet, which is essentially about eating foods that have not been processed, incorporating lean protein sources and avoiding dairy and refined carbohydrates. For CrossFit athletes, Paleo is a way to eat healthy without adhering to performance-hindering and time-consuming practices, like counting calories or cutting fat.

"We are honored to support the 2012 CrossFit Games," said Elisabeth Hasselbeck, owner/founder of the NoGii brand. Hasselbeck's naturally gluten-free, NoGii Paleo Bars are formulated to appease even the fussiest palate and purest of Paleo dieters. With only all-natural and organic ingredients, NoGii Paleo Bars are a convenient source of "Paleoriffic" foods that provide a no-compromise solution for the Paleo lifestyle.

"While enduring 39 days of living off-the-land in the Australian Outback, participating in the reality TV show Survivor, I learned firsthand how this nutritional lifestyle change could dramatically alter my entire well being," said Hasselbeck. "Improving my overall digestive function and energy levels, the Paleo dieting led to my life-changing realization and subsequent diagnosis of celiac disease."

NoGii Paleo Bars are a natural choice for CrossFit athletes, who need a way to reenergize without slowing down.

For more info on NoGii Paleo Bars and additional products, visit:

NoGii No Gluten Paleo Bars are marketed by Shubox, Inc. and distributed exclusively by Europa Sports Products, the nation's leading distributor of nutritional supplements.

About Elisabeth Hasselbeck
Emmy® award winner, co-host of "The View," ABC news contributor, author, designer, gluten-free living advocate, and owner/founder of NoGii gluten-free nutritional products. In May 2009, Elisabeth brought the gluten-free lifestyle into the mainstream spotlight. Her New York Times best-selling book "The G-Free Diet: A Gluten-Free Survival Guide," has become a guidepost for those suffering from celiac disease (like Elisabeth), as well as for individuals who are eager to adopt the health-related benefits of gluten-free and Paleo dieting lifestyles.

About Europa Sports
Based in Charlotte, NC, Europa is recognized as the industry leader in the distribution of nutritional supplements, sports drinks and accessories to gyms, health food stores and specialty supplement retailers. Europa offers more than 5,800 products, representing more than 265 industry leading brands.

About Shubox Inc.
Shubox Inc. is the USA's premier and most diversified innovation and development company in the health and wellness industry. They partner with the nation's leading manufacturers and celebrity brands to help them grow their businesses through access to event properties, retail sales channels, media production and distribution, sponsorship consulting, brand licensing, and other services.

Wholesale inquiries? Call Europa Sports Products 1-800-447-4795
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    Europa Sports Products
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