February 28, 2013 09:00 ET

Nognz and TELUS Partner in Innovative Healthy Brain Program; TELUS Engages High Potential Employees in Training Initiative for Peak Mental Performance

WEST VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 28, 2013) - TELUS is now providing programs created and delivered by Nognz Brain Fitness to enhance the mental skillsets of more than 900 high potential employees (2012) within its workforce. These programs and exercises help employees to optimize workplace performance, build mental endurance and foster innovation. The programs are evidence based, challenging and fun.

Research in the field of neuroscience has proven that the process of 'neuroplasticity' enables the human brain to adapt and re-wire itself no matter what your age. Living a healthy brain lifestyle and exercising your brain with stimulating mental challenges helps to improve five key brain functions: memory, focus, critical thinking, coordination and word skills.

"Brain fitness is just as important as physical fitness in terms of maintaining a healthy workforce," says Dan Pontefract, senior director - Learning and Collaboration, at TELUS. "Nognz has delivered on the business goals and objectives that TELUS set forth and their programs align closely with our company values of learning, development and innovation. Presently offered within our virtual collaboration environment the nognz programs are engaging, relevant and fun."

"It has been great to work with such a forward thinking organization like TELUS that is committed to providing the best learning opportunities for their employees," says Dr. Justin Davis, Nognz's Scientific Director. "The program is designed to keep their team informed of discoveries in neuroscience research and explain how to apply them to help achieve peak mental performance, both in and out of the workplace."

Nognz Healthy Brain Program participants can benefit in many ways - increases in productivity, improved performance against goals, better problem solvers, decision makers and innovators. A healthy brain lifestyle can delay the onset of memory loss and slow the progression of cognitive decline, leading to a better quality of life for employees after retirement and a reduction in the healthcare 'legacy costs' of providing for an aging workforce.

In 2012, 93 per cent of the TELUS Leadership NOW participants were satisfied to very satisfied with the nognz workshops, 75 per cent of the participants felt that their job performance would improve as a result of the nognz healthy brain program, 77 per cent of respondents believe the nognz program will improve their ability to progress toward their career goals and 91 per cent said they would recommend it to a colleague.

For more information on the nognz Healthy Brain Program, visit

About nognz:

nognz brain fitness is a neuroplasticity inspired brain fitness company that provides the best products and programs for employers, educators, senior living providers and consumers. Products are expert selected and programs are evidence based, educational, relevant and fun. Customers engage with products and activities designed to exercise and strengthen five key brain functions: memory, word skills, coordination, critical thinking and focus. Our mission is to integrate brain fitness into everyone's daily routine.


TELUS is a leading telecommunications company in Canada, thanks to $10.8 billion in annual revenue and 13 million customer connections, including 7.6 million wireless subscribers, 3.5 million wireline network access lines, 1.3 million Internet subscribers and 635,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services, including wireless, data, Internet Protocol (IP), voice, television, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $300 million to numerous charitable and not-for-profit organizations and volunteered 4.8 million hours of service to local communities since 2000. Fourteen TELUS Community Boards lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit

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