SOURCE: NOHO, Inc.

NOHO, Inc.

December 17, 2015 08:00 ET

NOHO, Inc. Expands Distribution Into Japanese Market

SCOTTSDALE, AZ--(Marketwired - Dec 17, 2015) - Scottsdale, AZ based company NOHO, Inc. (OTC PINK: DRNK) has signed a distribution contract with Worldwide Group, for exclusive distribution rights in Japan for NOHO's 2 oz. shot "The Hangover Defense," as well as, its NOHO Gold 8.4 oz. "Premium Lifestyle" can. 

The agreement with Worldwide Group includes an exclusive 10-year distribution term for the NOHO products, along with, an aggressive guaranteed yearly minimums of purchase by Worldwide Group. NOHO products will be showing up on shelves in Japan as soon as the summer of 2016.

The expansion to the Japanese market seems like a no-brainer based upon the success NOHO has seen in Hong Kong, Macau and Korea. "We are seeing tremendous success with NOHO Gold in Korea. We wanted to further our territory of distribution to include Japan. We have a very strong distribution network in Japan and feel that the NOHO products will be a perfect fit with the Japanese culture," states Worldwide Group's CEO, Scott Kim.

Japanese citizens consume approximately 7.2 liters of alcohol per capita, per year, according to the World Health Organization. The Japanese culture is no stranger to drinking being a part of business meetings and a majority of alcohol consumption consists of "salaried businessmen who claim that [drinking] with clients or coworkers is part of their job and a mark of company loyalty. To refuse a drink from the boss is a terrible insult that can damage a career" (CMAJ, 2002).

NOHO, Inc. CEO, Jay Grdina, is excited about the 10 year, exclusive Japanese distribution deal with Worldwide Group, stating, "We continue to see success in the Asian markets with our NOHO products. Japan will be another great territory for distribution and we should have product on the shelves there in the summer of 2016. Our brand continues to dominate and evolve in its categories."

About NOHO -- Premium and Functional Lifestyle Beverage

NOHO "The Hangover Defense" 2 oz. shot and NOHO "Premium Lifestyle Beverage" Gold 8.4 oz. can, are category leaders, changing how consumers support their active and social lifestyles. The NOHO 2 oz. shot is the #1 selling hangover protection shot on the market that helps you love your body by protecting it from the adverse effects of alcohol. NOHO comes in the form of a two shot combination, one shot to be taken prior to your first alcoholic beverage and one after your last. It is packed with essential nutrients, vitamins, and NO energy components making it just as healthy as it is reliable.

For additional information on NOHO please visit www.nohodrink.com and follow NOHO on www.instagram.com/nohodrink as well as at www.twitter.com/nohodrink.

Cautionary Note Regarding Forward-Looking Statements.
This press release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of the Noho, Inc. (the "Company"), its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and actual results may differ materially from those projected in the forward looking statements as a result of various factors. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors, which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities.

Contact Information

  • Press Contact:
    Bre Mortenson
    Public Relations Mgr.
    480.306.7319
    pr@nohodrink.com