SOURCE: NOKA Chocolate

April 16, 2007 10:01 ET

NOKA Chocolate Enthusiastically Greeted in Japan

Shoppers Line Up at NOKA Chocolate Boutique to Buy #1 Luxury Chocolate in the World

DALLAS, TX -- (MARKET WIRE) -- April 16, 2007 -- Dallas-based NOKA Chocolate is excited by the warm welcome it has received at the Company's first international location. Ranked '#1 luxury chocolate in the world' by the food editors of TASTE, and 'Best Chocolate in America' by The Nikkei, NOKA Chocolate's boutique in Tokyo Midtown's Galleria was greeted by long lines of curious shoppers during its first weeks of operation.

The Tokyo Midtown boutique tastefully presents NOKA Chocolate's collections in a manner similar to jewelry -- in minimalist glass cases with lighting that attractively features each product. The boutique offers NOKA's Vintages Collection™, a compilation of the finest single-estate dark chocolates, and The Grand Cru Collection™, handcrafted truffles made with rare, single-estate dark chocolate and fresh organic cream.

"The reception to the NOKA Chocolate brand in Japan has exceeded our greatest expectations," said Noah Houghton, president of NOKA Chocolate. "It is clear that Japan's consumers have a heightened awareness of and appreciation for the purity, quality and presentation that distinguish NOKA Chocolate from other luxury gifts."

NOKA Chocolate's couverture from which it handcrafts its truffles and chocolates, is formulated to the Company's strict specifications and is made from the rarest cacao sourced from exclusive estates around the world. The Company's collections are presented in unique and elegant keepsake gift boxes, designed to encourage an appreciation by all the senses including the look, aroma, flavor and texture.

Located in Tokyo's Roppongi district, Tokyo Midtown is expected to attract some 30 million visitors and sales of 30 billion yen ($250 million USD) annually. NOKA Chocolate is among 130 shops and restaurants, which also include luxury names such as Harry Winston, Bottega Veneta and J.Lindeberg. Tokyo Midtown opened on March 30, 2007.

Editor's Note: a high resolution photo of NOKA's Tokyo Midtown boutique is available for download at: and a photo of shoppers converging on the store is available at:

About NOKA Chocolate

NOKA Chocolate is an artisan chocolatier dedicated to handcrafting truffles and chocolates made with rare, single-estate dark chocolate. The Company was founded by passionate advocates for gourmet chocolate who are devoted to encouraging an appreciation for chocolate quality and purity as well as the optimal tasting and gifting experience.

See NOKA's recent announcement about its new flagship Dallas location at and its newly launched SKY Collection™ at For further information, visit NOKA's online boutique at

About Tokyo Midtown

For further details on the Tokyo Midtown development please visit

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