NOKA Chocolate Introduces Innovative Keepsake Packaging

DALLAS, TX -- (MARKET WIRE) -- January 3, 2007 -- NOKA Chocolate, ranked '#1 luxury chocolate in the world' by the food editors of TASTE, today introduced new packaging for its Encore Boxes™. With a hinged, telescoping lid, NOKA Chocolate's new black and silver Encore Box™ is a keepsake that will serve as a reminder of the gift of fine chocolate for years to come.

Presentation is an important element of the NOKA Chocolate experience. Each NOKA Chocolate gift is an experience that begins with unique and elegantly designed gift boxes and encourages an appreciation by all the senses including the look, aroma, flavor and texture of our chocolates and truffles.

"The NOKA Chocolate experience takes into account the entire ceremony of gift giving, and this begins with our unique packaging," said Noah Houghton, president of NOKA Chocolate. "By redesigning our Encore Boxes™ as a keepsake, we ensure that magical moments and memories can be enjoyed long into the future by both the person who gives the gift of NOKA Chocolate and by the person who receives the gift."

Just as NOKA's couverture, from which it handcrafts its dark chocolates and truffles, is made to the Company's strict specifications, with NOKA specifying the source ingredients, the region from which the ingredients are sourced and the process by which the couverture is made, so too must the Company's packaging meet the highest standards of quality.

The new Encore Boxes™ will continue to present NOKA Chocolate's Vintages Collection™, a compilation of the finest single-estate dark chocolates, and The Grand Cru Collection™, handcrafted truffles made with rare, single-estate dark chocolate and fresh organic cream. Mixed collections are also available. The Vintages Collection™ is available in the following sizes: 4-piece, 12-piece, 24-piece, 48-piece and 96-piece. The Grand Cru Collection™ is available in 2-piece, 8-piece, 16-piece and 24-piece sizes.

In addition to the redesigned Encore Boxes™, NOKA presents its truffles and chocolates in captivating handcrafted stainless-steel Signature Boxes™.

Prices range from $16 to $234.

Editor's Note: High resolution photos are available. The new 12-piece Encore Box can be downloaded at www.dpkpr.com/attachments/files/57/12pcnewbox.jpg and the new 24-piece Encore Box can be downloaded at www.dpkpr.com/attachments/files/58/24pcnewbox.jpg.

About NOKA Chocolate

NOKA Chocolate is an artisan chocolatier dedicated to handcrafting truffles and chocolates made with rare, single-estate dark chocolate. The Company was founded by passionate advocates for gourmet chocolate who are devoted to encouraging an appreciation for chocolate quality and purity as well as the optimal tasting and gifting experience. For further information, visit NOKA's online boutique at www.nokachocolate.com.

Contact Information: Contact: Dan Keeney 214.432.7556 Email Contact