helsinki : NOK1V

May 12, 2011 05:00 ET

Nokia builds new custom Ovi Store concept for Orange France and Deutsche Telekom

ESPOO, FINLAND--(Marketwire - May 12, 2011) -

- European operators receive targeted channels for added customer relevance

- 'Store-in-a-store' delivers familiar operator-branded experience and operator billing benefits

- Nokia's Ovi Store downloads top 5 million per day

Espoo, Finland - Nokia today announced its new Ovi Store operator app store concept for France's Orange and Deutsche Telekom. The "store-in-a-store" concept provides operators with a familiar branded channel on Ovi Store, and global opportunities to differentiate and build revenues with their own content collections and consumer-convenient operator billing.

Designed to provide operators around the world with new ways to differentiate, distribute and compete, Nokia's program lets these enterprises create their own apps and services with tools such as connectors, Ovi App Wizard and a set of application programming interfaces - including free cloud social and location APIs. These operators can also utilize marketing, promotional and content spotlight opportunities inside Ovi Store to promote specific apps and content along with easy one-click access to the operator app store from the Ovi Store's mobile home page experience.

With daily downloads topping 5 million per day, Ovi Store is a rapidly growing destination for apps, games and other content. And, Ovi Store continues to grow its industry leading integrated operator billing efforts with 112 operators in 37 markets.


"In addition to the store-in-store advantages, operators can leverage Nokia's local support to create relevant offerings and easily publish apps through the evergrowing Ovi Store," said Marco Argenti, Senior Vice President, Developer & Marketplace for Nokia. "We're very happy to launch and pioneer these new Ovi Store experiences with Deutsche Telekom and Orange France."

"Nokia's new Ovi Store concept creates a unique opportunity for Orange to promote and market specific apps and content that is most relevant to our customer base all while maintaining a familiar consumer experience," said Catherine Le Drogo, Director, Multimedia Mobile Offers for Orange France.

"Customers are increasingly overwhelmed by the rapidly growing number of apps. Deutsche Telekom's shelf within Nokia's Ovi store represents an integral part in our approach to give customers easy access to relevant own and partner apps - including freemium and exclusive offers." said Rainer Deutschmann, Senior Vice President, Mobile Products for Deutsche Telekom.

About Nokia

Nokia is committed to connecting people to what matters to them by combining advanced mobile technology with personalized services. More than 1.3 billion people connect to one another with a Nokia, from our most affordable voice-optimized mobile phones to advanced Internet-connected smartphones sold in virtually every market in the world. Through Ovi (, people also enjoy access to maps and navigation on mobile, a rapidly expanding applications store, a growing catalog of digital music, free email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, and Nokia Siemens Networks is one of the leading providers of telecommunications infrastructure hardware, software and professional services globally.

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Source: NOKIA via Thomson Reuters ONE


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