ESPOO, FINLAND--(Marketwire - Feb 26, 2013) -
Nokia Life surpasses 95 million global user milestone and debuts in the
Nokia today announced that Nokia Life, one of the most
popular mobile services for high growth markets, will launch in Kenya, one
Africa's largest economies. Continuing on its path to connect 'the next
and beyond', Nokia Life services will be available to the subscribers of
leading mobile operators, Safaricom and Airtel.
Nokia Life is one of the most popular life improvement information services
suites specifically designed for people in fast growth, emerging markets.
delivers tailored, locally relevant content in local languages and works on
wide variety of Nokia mobile phones, without the need for a data plan.
first introduced Nokia Life in India in 2009. The service quickly expanded
China, Indonesia and Nigeria, offering daily tips and actionable advice on
topics such as education, health, infotainment and agriculture, delivered
millions of people. Nokia Life services have since been experienced by more
95 million people in 18 local languages, through content co-developed by
than 90 knowledge partners including academics, local and national
The expansion to Kenya recognises a significant opportunity to reach a
aspirational population, for whom the mobile phone is an essential,
tool. Nokia Life is an easy-to-use service, delivered as richly formatted
messages to engage people, facilitate learning and help bridge information
that impact their quality of life. In Kenya, Nokia Life will offer a full
of services under the Education, Health, Spirituality and Entertainment
categories. These include services like Learn English, developed in
with the British Council; Life Skills, developed with Foundation for Social
Change; and Parenting Advice, developed with Plan International.
"Access to information and knowledge is key to unlocking opportunities for
and overall progress in society," said Jawahar Kanjilal, Global Head of
Life. "We are delighted to introduce Nokia Life to Kenya with its rich set
relevant services that will help users connect easily to information that
matters to them, and in the longer-term, help entire communities thrive."
Nokia Life will be available starting next month. Nokia Life services will
available free of charge for an initial 30-day trial period, with the
subscribe monthly for as little as 2 Kenyan Shillings per day, to receive
messages on a daily basis. The service will be available in both English
Nokia is a global leader in mobile communications whose products have
integral part of the lives of people around the world. Every day, more than
billion people use their Nokia to capture and share experiences, access
information, find their way or simply to speak to one another. Nokia's
technological and design innovations have made its brand one of the most
recognized in the world. For more information, visit
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Source: NOKIA via Thomson Reuters ONE