SOURCE: Nomadix


October 15, 2012 03:00 ET

Nomadix Addresses Bandwidth Management Challenges in European Market

Smartphones and Tablets Feed Into the Growing BYOD Movement, Requiring New Tools to Manage Network Quality, Security and Usage

AGOURA HILLS, CA--(Marketwire - Oct 15, 2012) - Bandwidth consumption is changing the way in which large organizations manage their public and private Internet access networks. With the explosion of Wi-Fi-enabled devices and the BYOD (bring your own device) movement, organizations are struggling to keep up with the exabytes of data crossing their networks. The European market in particular has faced numerous challenges.

Industry insiders point to several recent stats that demonstrate the growth of BYOD in Europe. Frost & Sullivan reports that 75 percent of Europe's CXOs use tablets. IDG Connect found that 60 percent of European IT professionals use their personal iPads for work. In Germany, Dell determined that whenever private hardware isn't banned, four out of five employees use their own devices at work. The BYOD movement is here to stay -- but with the convenience of using personally-owned devices, there are challenges. The host company must provide enhanced security, as well as greater management and control of these devices. These tasks are often easier said than done.

The bandwidth tsunami caused by the proliferation of Wi-Fi-enabled devices is forcing organizations of all sizes to reevaluate their current policies and look for solutions that help them squeeze more performance out of their existing bandwidth.

Fred Reeder, chief commercial and operating officer of Nomadix, explains, "The practical solution is to manage and do more with the network that's already in place." To do this, it is first necessary to gain insight into how the network is being used. With visibility into Web traffic, companies are able to gain a thorough understanding of how their bandwidth is being consumed. If this data is not available, there is virtually no way for companies to control what goes on inside the network, which can lead to inefficiencies, poor connection quality and problems with compliance.

Once companies have these insights at hand, bandwidth can then be managed to throttle traffic accordingly to ensure that all users get fair, quality access through a secure network that can efficiently adapt to each mobile device. For businesses with loyalty programs, such as hotels, having the ability to control bandwidth allows for easy management of tiered affinity guest programs that offer higher bandwidth access to premium users.

Nomadix is currently conducting a series of educational seminars throughout Europe. With a solid track record and pioneering role in Internet access, Nomadix is well suited to take on the role of educator. The company gateways are deployed worldwide, offering safe on-ramps for visitors. Founded in 1998 by the esteemed Dr. Leonard Kleinrock, widely known as the "father of the Internet," Nomadix invented the market for visitor-based networking and the technology to address both controlled access and the unpredictable nature of a visitor-based network.

Led by Reeder, the Nomadix seminars address how European countries can better allocate bandwidth and increase their management and monetization of network access. According to Reeder, "We are aiming to shine a light on the issues at hand and help resellers provide effective solutions to their customers."

Nomadix offers two key products to heed the call. The AG 5800 is a high-performance access gateway that enables a fast, seamless extension of a wired or Wi-Fi network to create a secure, public Internet access network. It is intended for medium to large sized venues, such as hotels, airports, enterprises, and convention centers. The Nomadix Internet Traffic Optimizer (NITO) is a highly-efficient and powerful appliance designed to boost existing bandwidth. It offers insight for intelligent bandwidth management/allocation and has extensive reporting capabilities. When paired together, the AG 5800 and NITO ensure fair and fast bandwidth for public access to keep Internet traffic flowing, leading to an improved user experience.

Reeder added, "By combining the AG 5800 gateway with the NITO, companies can benefit from a powerful package solution. This one-two punch enables options such as a tiered bandwidth pricing plan, extensive reporting capabilities, and a fully-functioning firewall to create a secure environment for not only visitors but employees as well."

The Nomadix European Seminar Series encompasses several countries in Eastern and Western Europe, as well as a stop in Dubai. For the complete schedule, visit

About Nomadix
Nomadix offers gateways for seamless wired and wireless connectivity solutions across public access networks and enterprises. Powered by patented technology, Nomadix enables revenue generation and customization in a number of business models. With Nomadix, public access network providers are able to deploy cost-effective, secure and easy-to-use network services. Nomadix is a wholly owned subsidiary company of DOCOMO interTouch. For more information, visit

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