February 22, 2013 05:30 ET

Nomi and Branding Brand Unite to Help Retailers Deliver a Superior Customer Experience

NEW YORK, NY--(Marketwire - February 22, 2013) -  Nomi, an in-store analytics startup led by former executives from and Buddy Media, today announced a strategic partnership with Branding Brand, a mobile commerce platform powering sites and apps for more than 100 retailers. The new partnership allows retailers to develop brand-specific, omni-channel apps that integrate Nomi's SDK and enhance the in-store shopping experience.

This exclusively opt-in solution offers loyal customers the chance to receive VIP service, rewards, and offers from their favorite retailers. When a customer downloads a retailer's branded app and opts-in to the program, Nomi Engage™ leverages POS, e-commerce, CRM, and loyalty data to develop customer profiles and preferences that enable a seamless omni-channel experience.

When a customer enters a retail location with their smartphone, Nomi uses the store's existing Wi-Fi infrastructure to detect the customer's presence and notify the retailer of his or her preferences. The retailer can then leverage those preferences to personalize the shopping experience through a sales associate or Branding Brand's mobile application.

"We are excited about the potential this partnership offers our retail clients," said Chris Mason, co-founder and CEO of Branding Brand. "Soon, customers will have a go-to-market solution for bridging the mobile, online experience to the in-store, offline world."

"As the premier m-commerce provider in retail, Branding Brand represents the ideal partner," commented Nomi President Corey Capasso. "Brick-and-mortar retailers need to recognize their biggest competitive advantage is to provide loyal customers with a truly amazing in-store experience. Nomi's partnership with Branding Brand empowers retailers to provide that level of service."

ABOUT NOMI: Dedicated to helping retailers create a unified view of their customers across all channels, Nomi leverages current store infrastructure to integrate real-world customer behavior into existing CRM, loyalty, and e-commerce platforms. Nomi's solution empowers retailers to recognize and reward loyal customers both online and in-store. Based in New York City, the company was founded by veteran and Buddy Media executives. Investors include First Round Capital, Greycroft Partners, and SV Angel. For more information, visit: Follow us on Twitter at @GetNomi.

ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for the world's leading retailers, including Ace Hardware, American Eagle Outfitters, Anthropologie, Bath and Body Works, Benefit Cosmetics, Brookstone, Calvin Klein, The Children's Place, Costco, Crate & Barrel, Dick's Sporting Goods, Dollar General,, Eastern Mountain Sports, GNC, Hot Topic, Jo-Ann, Kate Spade, Nasty Gal, Nautica, Petco, Ralph Lauren, Sephora, Spanx, Steve Madden, Timberland, and Tumi. Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce platform in the industry. For more information, visit or @brandingbrand.

To schedule an interview or request additional details, please contact Schuyler Brown at (646) 580 4076 or

Contact Information