SOURCE: Nomi

Nomi

December 10, 2014 02:00 ET

NOMi and CloudTags Form Strategic Partnership to Increase Digital Engagement in Stores

Nomi and CloudTags Partner to Offer Opt-In BLE Beacon and NFC-Based Experiences in Physical Stores Without a Native App

NEW YORK, NY--(Marketwired - Dec 10, 2014) - Nomi, the dominant in-store marketing and analytics provider, today announced a strategic partnership with in-store engagement platform CloudTags to allow customers to explore physical stores digitally and curate products without a native app download. This partnership's combined dataset will simplify the ability for retailers to use location, product interest and intelligent recommendations to power a better shopping experience for customers that opt-in.

By leveraging Nomi's in-store location technology which includes Video, WiFi and Bluetooth LE, CloudTags enables retailers to build engaging in-store shopping experiences for their customers -- even letting them take their curation data with them at the end of the shopping session by signing up via email. CloudTags' algorithm, called Nimbus, will use Nomi's location data to trigger content at the ideal time in the shopping session to increase opt-in identification and sales performance. Additionally, CloudTags will use Nomi's traffic counting data to measure the success of its retail clients' in-store engagement.

"This partnership strengthens CloudTags' offering to use best-in-breed micro-location in order to power the Nimbus data model in physical stores," said James Yancey, CEO of CloudTags. "Nomi is the best strategic partner for us because of the expanse of their current offering and commitment to our shared vision of the connected online and physical experience."

CloudTags currently works with Fortune 500 brands and achieves 30%+ of customers to digitally interact with physical store products, 50%+ opt-in via email, 20%+ clickthrough to the website afterward, increasing average order value by 10% or more.

"Our mission is to be the industry's leading, centralized platform to improve store efficiency and sales," said Marc Ferrentino, CMO of Nomi. "Retail brands are demanding scalable technologies to improve the store experience and CloudTags offers one of the most efficient and engaging solutions out there. We are excited to partner with them to bring customers the shopping experience they deserve."

Background:

Retailers have started to devote significant resources to offer digital experiences to customers in physical stores. Yet despite these promising efforts, the download and use of retailers' native mobile apps to discover products while in the store remains low. As a result, it's been difficult to offer smart and personal digital store experiences at scale. According to Deloitte Digital, the percentage of in-store sales influenced by digital has more than doubled year-over-year, from 14% in 2012 to 36 percent or more (one-in-three) purchases in 2013 across all product categories. A tipping point is near -- 50% of offline retail sales across categories were projected to touch digital channels by Sept 2014.

About Nomi
With over 110,000 sensors deployed globally, Nomi is the market leader in retail store analytics. By combining best-in-class hardware with a comprehensive software suite, Nomi helps businesses deliver the best possible in-store experience by maximizing efficiency across operations, marketing, mobile and loss prevention. Nomi has offices in Atlanta, New York City, London, Shanghai, Berlin and Singapore. For more information, visit: http://www.nomi.com/ and http://www.brickstream.com

About CloudTags
CloudTags is an award-winning physical store data platform that drives results for Fortune 500 retailers by powering digital interactions between customers and physical products. CloudTags helps customers to fall in love digitally with products in the store and re-engages them intelligently afterward. The company has been named the "Most Disruptive Retail Technology" in 2014 by Retail Systems. For more information, please visit cloudtags.com or follow the technology on Twitter @cloudtags.

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